a>When the cold and dreary skies of the winter season melt away, the birds return, flowers start blooming, and new opportunities come about. Spring is right around the corner, and with a couple months of the new year behind us, it is the perfect time for businesses to refresh their email marketing strategy. If you have yet to lay out your plan, now is the right time. Here are some tips on how you can make this spring a prosperous season:
Showcase a New Design
Refreshing your design is a great way to recapture the attention of your audience for the spring season. You can make some minor adjustments to your template, or perform a complete overhaul that provides an entirely new look for your brand image. The design could be specific to your brand, or something that correlates with the season. In any event, redesigning your template is a powerful way to indicate that a change has taken place and force readers to pay more attention to your marketing message.
Emphasize Spring Cleaning
People tend to have spring cleaning on their mind when the weather changes. Many not only apply this mind set to the household, but business activities and life in general. An email marketer can potentially enjoy tremendous success by incorporating the spring cleaning concept into their email campaigns. For example, you could provide your audience with content that explains how they can better organize their business operations, play a role in cleaning up their local community, or clean up in the savings department by acting on your irresistible offer. You could also apply this concept to your email list by scrubbing off the unsubscribes and hard bounces that are affecting its overall quality.
Promote a Spring Sale
Still got some of that old stock you were not able to move during the big holiday season? If so, you can get rid of it by holding a huge blowout sale to kick off the spring season. Identify the items that have been collecting dust over the last few months, and craft an email campaign to let your customers know you are having a sale to get rid of them. Keep in mind that you must express a sense of urgency in order to get customers to act fast. Combine that urgent tone with deep discounts, and you could have shoppers flocking to buy your old stock like a family of geese returning to soak up the spring warmth.
Give Yourself a Head Start
These are just a few ideas to illustrate how leveraging the spring season can help renew your email marketing strategy. Remember to start early to give yourself plenty of time to design your campaigns, deploy them, and get the word out. Wait too long, and you just might find yourself choking on the dust of others who jumped the gun to get ahead in the competitive spring marketing race.
Kevin is a best practices activist and advocate for creating a
successful email marketing plan.