TOMS One Day Without Shoes–http://www.facebook.com/event.php?eid=186538401384461&index=1
Call me a soulless bastard, but…:
– Being barefoot for a day for someone that is not used to, for sure will cause sores and a traumatic experience. But be aware that that children that grows barefoot is not experiencing that every day.
– Nothing is wrong with it and you CAN support something, however, dont say your doing a great thing when you not donating to the cause
– Taking your shoes off for a day isn’t going to change the world. I bet you guys change your facebook pictures to your favorite cartoon characters to end world famine too, right?
– This all seems like a “Feel Good About Myself Day” to me.
– Don’t do this to feel good about yourself, if you actually want to help, then SEND THEM THE SHOES THEY NEED!!! Don’t just sit there feeling good about yourself! I hate our species.
TOMS Shoes is a good marketing tool, but it’s not good aid. Here’s why:
- It’s quintessential Whites in Shining Armor.
- It’s doing things “for” people not “with” people.
- They allow people to pay to travel with the distribution trips as shoe fitters thereby promoting poverty tourism.
- They promote the “awareness raising” activity – One Day Without Shoes – which is really just amarketing ploy.
- They ship in goods for free that outcompete local goods, it’s a short-term solution that could create long-term problems.
- I challenge anyone to find a single country in the world where there are not shoes for sale in the marketplace. There are many better and cheaper ways to get shoes on the feet of the poor.
Unfortunately the launch of a copycat program by Sketchers called BOBS Shoes has set off a flurry of postscriticizing BOBS for their bad form in copying TOMS while praising TOMS. Now I have to admit TOMS has done a great job at marketing, they’re quite well known. But good marketing does not guarantee good aid.
It’s extremely frustrating to see so many organizations that advise donors or promote corporate social responsibility sing the praises of TOMS Shoes as though the strength of the marketing campaign is the only thing that’s important. It gives me very little hope that things will improve any time soon. Before anyone asks, the same criticism goes for all of these other shoe programs:
- Soles4Souls – Slate recently reported the CEO makes $500,000/ year
- Flipflops for Families
- 50,000 shoes – Project Haiti
If there were more BOGO programs where the shoes were actually made locally – creating local jobs – I’d be much more willing to get behind the program.