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Synergy: What is Synergy?

by tree pony

If you work for a company, large or small, there are probably several departments such as sales, customer service, marketing, Information Technology, collections, product development, research and development, credit, and finance. All of these different departments have its own duties and responsibilities. When each department fulfills its tasks and assignments daily the company is able to function more efficiently and effectively.

This process is synergy. It’s a collaboration of the efforts of many individuals, departments, and teams trying to accomplish a goal. Notice each department can not make the organization reach its goal on its own, which is delivering a high quality product, increase in sales and profits, satisfying customers and earning the investors an adequate return on the dollars they have put into the company. Nor can one person produce products and services more efficiently than a team trying to accomplish the same goal.

If one department does not fulfill its obligations then the company cannot adequately meets its goals. Imagine what would happen if the sales representatives stop selling the products of the company. Sales and revenue would decrease along with market share. The customer service department must continue to provide superior customer service otherwise customers and clients will go and find another company with a similar product that will satisfy their needs.

Synergy is based on the talent, ability, skill, education, experience, time and effort of each individual within an organization. If one person lacks the skill set necessary to complete a job then the whole company suffers over time.

The definition of synergy is, “the whole is greater than the sum of the individual parts”. In other words no one team or department can produce as much as the entire company can when all departments and teams come together for a single effort. That’s why the equation 25 + 25 = 75 or more is correct when you have synergy.

If every person within a company is able to manufacture 30 pieces of product each, and there are eight people in a company, individually they can produce a total of 240 pieces. But when they brainstorm and trade ideas, techniques, methods, and best demonstrated practices, and come together as a team, the total amount of pieces that they can produce, working together, could increase to 275, 300 or even 400 because of synergy.

That’s why teamwork is so important. Companies are always looking for people who can work efficiently and effectively as a team. Team work means there has to be communication. Whenever there is a breakdown in communication everyone suffers, including individuals, teams, departments, investors, employees and the company as a whole. Meetings are scheduled just so that people can come together and overcome the barriers to communication which allows a more amiable working environment.

Source: General Knowledge

http://en.wikipedia.org/wiki/Synergy Synergy

http://www.merriam-webster.com/dictionary/synergy Definition of Synergy

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