Super Bowl XLV ads for 2011 will air on February 6 and some advertisers have leaked previews of their Super Bowl ad themes online, and on social networks including Twitter and Facebook. BMW is making a comeback to the Super Bowl after a ten year hiatus and Mercedes-Benz with an official
Tweet Race, the world’s first Twitter-fueled race. Anxious to catch Super Bowl XLV ads in 2011? Sit tight and tune in to this year’s lineup of Super Bowl XLV commercials:
Super Bowl Ads 2011: Featured Advertisers
The following advertisers are scheduled to launch a campaign or new ad during the 2011 Super Bowl (in alphabetical order):
– Best Buy
– Pizza Hut
CBS Sports reports that even in the economic slump, the price of Super Bowl commercials continues to be steady, commanding rates ranging from $2.5 million to $2.8 million for a 30-second feature. As of January 7, 2010 just four of the 62 Super Bowl ad slots were left to be sold. The list will not be finalized until right before the Super Bowl game, so there may be some new additions to the Super Bowl XLV 2011 ad lineup.
2011 Super Bowl Ads and Themes: Speculation and Insights
Only some Super Bowl 2011 advertisers have disclosed the theme of their Super Bowl ads or shared some insights on the products they will be promoting during this prime viewing period. Approximately 100 million people are expected to tune in to Super Bowl XLV so advertising during the game can help many companies boost sales and launch new products.
2011 Super Bowl ad rumors and speculation reveal the following themes for this year’s Super Bowl commercials:
– Best Buy will be introducing a buy-back program for electronics purchased at the store
– Bridgestone will be sponsoring the Super Bowl XLV halftime show
– BMW will introduce their ActiveE electric vehicle during the 2011 Super Bowl
– Chrysler may be introducing two entirely new car brands during the 2011 Super Bowl. The company has purchased two ad slots this year.
– GoDaddy.com will once again feature Danica Patrick and we’ll see an appearance by Jillian Michaels this year.
– Mercedes-Benz will be running a testimonial-type ad based off its social media campaign
– Pizza Hut will be advertising during the half-time game
Even though we will see some new advertisers this year, we can expect to see many popular brands and retailers showcasing new products and providing us with 30 seconds of humor and entertainment. Some Super Bowl advertisers, including PepsiCo and Mercedes-Benz, are also using social media and online marketing campaigns to support their Super Bowl advertising efforts.