If your small retail business includes selling to the public, as most do, there is only one criterion which separates a successful business from one which fails and that is enthusiasm.
Most small retail business owners are of the belief that enthusiasm only consists of energetic service toward the customer. While energetic service does go a long way, enthusiasm should not be restricted to only face to face contact with a customer.
Whilst running a successful small business you will have many days where you are on top of the world and everything goes exactly as planned, however, you will also see many days where you are under a rock because everything in your business seems to unravel.
The key to a successful small retail business is how you handle the down days. For instance, if your attitude is constantly positive and enthusiastic, regardless of the circumstance, the end result of any dilemma will never become a negative for you and therefore will never become a negative for your small business.
Enthusiasm should be weaved throughout your small business, to include any business contacts, customer complaints, employee problems, marketing efforts and so on. The success of your small business often times is determined by the method in which you handle problems.
Never let a negative situation get blown out of proportion and become something larger than it actually is. For instance, many people may take a negative situation and, out of disbelief, turn that situation into something unbelievable. At that point, your job would consist of putting a lid on the situation and playing down the negative side of things as you solve the problem.
By not becoming a part of the problem and taking charge of the situation, as you calmly solve the problem, you are instantly perceived as a cool and calm problem solver. This is the type person that others love to follow.
Even a successful small retail business will take many turns each day for the good or the bad. If you can understand that a positive and enthusiastic approach, toward solving these problems, will catapult your small business and distance you from the pack.
Operating a successful small business is difficult enough, but with the proper attitude, a little enthusiasm and strong problem solving techniques your small business can become a joy to operate.
By accomplishing this aspect of operating a small retail business your reward will not only be a financial blessing but also one of respect from everyone around you. With that, it becomes a joy to get out of bed each day and move toward your next opportunity.
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