Content is the sole reason why people use the web for researching products and services, learning additional skills, entertainment and many others. As a business owner who owns a website; the amount of content directly relates the overall success of your business. As the ever increasing demand for content rises; businesses without content on their websites will be left in the dust and eventually die a slow, painful death.
If you’re serious about building a successful website and increase, use the following guidelines on why you should be filling your site with a multitude of helpful information.
Reason 1: Free search engine traffic
Business owners often look at their website and wonder one thing “how can I drive more traffic to my website?” Although there are many paid ways to build traffic the costs can often be too high for many small online businesses and those businesses that can’t afford the lower profits caused by money being funneled to their online marketing.
Content, on the other hand, is a very smart way to build organic search engine traffic. As each additional piece of content is added to your website, search engines will spider the site and add this content to search engines. With the correct search engine optimization to land on the higher search results; this form of content marketing will help drive search engine users to your website absolutely free.
Reason 2: Build expertise
Websites that lack content are hurting themselves in many ways that may not seem so obvious up front; mainly the ability to become an expert in their field. Content allows a business to give visitors information related to their niche that improves their lives, teaches them something new or simply entertains them.
In comparison of websites, which do you think a visitor would prefer?
A. A website without a substantial amount of content that only tries to push sales
B. A website that uses an equal balance of helpful content that backs up the reasons to buy their products
If you chose the latter you are correct – because people want to be sure they are making the right decision with buying from your company, any additional information you can give will help increase the overall trust between your business and customer. Becoming an expert within your field goes hand-in-hand with becoming an expert – use it to your advantage to build that trust to more easily convert visitors into customers.
Reason 3: Build backlinks
Backlinks are one of the main factors for great search engine optimization. One of the easiest ways to build backlinks is to create great content which other websites will link to.
These natural links coming from other websites pointing to your content will be invaluable and help you raise your overall search engine rankings. Additionally, as your content spreads across the net your business will begin to be more recognizable within the net because of the buzz being generated by other website owners.
Reason 4: Build a better brand
Websites which lack content also hurt themselves by restricting the power of branding. Slapping together a website with the basic pages (home, contact, about, products, etc) doesn’t add much value to a visitor because there isn’t much to poke around with and stick.
Each additional piece of website content will help place your brand in front of hungry buyer eyes; using social media can help bridge the promotional aspects from your website to these users.
Sharing information has become second nature on the web; a website with only a few pages is not likely to be shared in comparison to one which regularly updates. Think of your content like an additional piece of marketing – use this for your advantage.
Reason 5: Increase the chance of sales
When you write a great piece of content about your products or services you’re given an opportunity to cross promote or up-sell readers on other areas of your business.
Unlike using only copy on a single product or service page, your content can help interlink these items and give additional value to the customer. If a customer were only to land on your product page they may never see what else you have to offer – if they land on your content, you have nothing to lose by including some related information that could lead to additional sales as it peaks the readers interest for more.