Advertising is as one of the fundamentals of marketing which helps spread your brand, products and services around the globe. With an almost dizzying amount of advertising platforms, it can often be confusing for small business owners to find the best methods to advertise their business.
The high expenses of running advertising campaigns have made many small business owners begin to look for do-it-yourself methods when it comes to advertising. Who needs a big marketing budget when just a few hours of work each week can quickly translate into the same results as those being pushed by big business.
In this article, small business owners will learn five DIY methods to advertise and market their products and services.
START A BLOG OR WEBSITE
The web, with nearly 2 billion users, is one of the quickest and easiest ways a small business owner can begin advertising their business online. In essence, a website or blog becomes the business location on the web – much like a brick and mortar store but in digital format.
Here are three ways you can benefit form starting a blog or website:
1. A blog will allow you to regularly update your potential customers with great information which can lead to sales and build organic traffic. This DIY approach to advertising your business does require work on the small business owner’s end but it quickly translates to revenue without having to pay for very expensive advertising budget.
2. Much like a blog, a website can become the hub of a small business online. Through a website, business owners will be able to display their products and services while building a better brand. Using eCommerce platforms such as Zencart can turn an otherwise bland website into an online shopping powerhouse.
3. Search engines have begun to recognize the stiff competition within online business while trying to display relevant information for local shoppers. Google Local Search allows your small business to advertise for free by submitting basic information about your business. This DIY advertising campaign is long lasting and will continually bring in new leads as local users search for your products and services that you have to offer.
ENGAGE USERS ON SOCIAL MEDIA
At this time, there are three major social media platforms every small business can benefit from:
Youtube allows your business to create great videos which can be used to talk about your products, services or business. For a few bucks you can create your own videos and begin advertising to those users searching for videos related to your business. Either you can do it yourself or pay others to film your video but in the end all you need to do is take action.
Twitter is a fantastic way small business owners can take their own approach to advertising their business online. Millions of users each day use Twitter to talk about an infinite amount of topics. Your small business could set up an advertising campaign which targets hot leads and contacts them to later convert them to sales.
Facebook, with over 500 million users, can be a very simple DIY method for running an advertising campaign. Create a Facebook fan page or group, edit your page and you’ll be able to begin collecting relevant users that are interested in your business. Facebook is free which isn’t something to pass up especially in comparison to the alternative to paying for an expensive advertising budget.
TEST OUT DIRECT MAIL
There are thousands of companies that will do advertising for your small business but why not go ahead and skip the middle man by doing your own direct mail advertising campaign?
Direct mail is still a great way to bring in new customers. Simply create a compelling advertisement, personalize each pitch, send your mail to the targeted individual and begin pulling in the sales (as long as you do it right).
Because printing and shipping are virtually dirt cheap, you can craft your own advertising campaign within hours and not have to worry about the high costs when dealing with marketing firms.
One additional way to use direct mail is through email which completely eliminates the overhead of printing and shipping. Begin collecting the data from those that visit your business or website and begin sending out newsletters, helpful information but all the while dropping advertisements when the time is right.
THROW UP SOME SIGNS
Want a perfect DIY advertising campaign that virtually no modern business is taking advantage of? Try buying a stack of yard signs and begin placing them all over your town or city. It’s surprising to see so few small business owners taking advantage of this traditional marketing method because it really does work!
Additionally, you can begin printing out your own fliers and attach them to community bulletin boards, tape them to lamp posts or leave them on cars in the parking lot – don’t be afraid of going out and doing it yourself, this is your business on the line, do everything you can to make it a success.
STAND ON THE SIDE OF THE ROAD
In recent years, sign twirlers have become a fad but they still work. If you have additional time or have employees willing to do so, put them out on the corner while holding a sign or promotion for your business.
It’s quick, dirty and a perfect way to do-it-yourself when marketing your business. Don’t worry about what people say about you as they drive by because even if it pulls in a few additional customers a week you’ll know your advertising campaign was a success.