In today’s economy and high unemployment rate, many people are turning what once may have been a hobby into a business and potential income source. However, in doing so, many find themselves on a limited budget for marketing their new business. This, unfortunately, causes many businesses to close their doors before they ever really open them. While marketing a business can be costly, there are some ideas that new small business owners can implement, even on a limited budget.
For any business owner, business cards are a must. These can be purchased for next to nothing, if not free from a company called VistaPrint, or they can be made on your own computer and printed yourself. A business card should be designed in a way that it stands out among others a potential customer may receive. They should include your company logo (if you have one) and all contact information for you and your company. The important thing about business cards is once you get them, make sure you use them. Don’t let them sit on your office desk collecting dust. Good advice to follow is the 10-Card Rule. Make it a goal every day to give your business card out to 10 new potential customers. This gives you the opportunity to also make personal contact with each of these people and share your business passion.
If your business is one that serves local customers only, an inexpensive way to get your name out there is to create an eye-catching flyer and post them on business bulletin boards throughout your community. Grocery stores are usually a great place to start with these. In addition to the flyer, pin a few business cards along with it so potential customers can take your contact information along with them. Some other places that may have bulletin boards for you to post your flyers are Laundromats, city hall buildings, and libraries. Anywhere you can get your name out in front of potential customers is a good place.
If you have printed brochures, another good trick to get your name out there is to take those brochures with you to any place where you have to sit in a waiting room that has magazines. As you are waiting and reading those magazines (like we all do), place your brochure (or even a business card) inside the pages of the magazine. A waiting room creates a captive audience, as there really isn’t much to do when sitting and waiting, so this provides an ideal opportunity to get your product in front of potential customers. Again, the main goal of any marketing is to get your business information in front of potential customers, so anywhere that has a waiting room and magazines is a good place.
In today’s technological world, another free way to market your new business is through social media sites like Facebook or Twitter. Many people already have a Facebook page that they use to communicate with family and friends. What better place to share information about your new business then with people you already know. Create a business page on Facebook and share it on your profile, and ask your friends to share it as well. Word of mouth advertising is one of the best ways to get potential customers, as they are receiving information usually from people they trust.
These are some of the easiest and inexpensive ways to market your business on a limited budget while still achieving positive results. Marketing your business on a limited budget requires you, as the business owner, to become creative. It is not easy, but it can be done. As with any marketing campaign, the main goal is to get your business in front of potential customers, no matter how that is accomplished. Use these and other creative, inexpensive marketing ideas and make sure your business isn’t one that is forced to close before it ever really opens.