Small businesses across the world are beginning to come online to sell products and services but one major hurdle business owners have to learn is how to promote their business on the web. With thousands of people trying to be an “expert” at Internet marketing it can be easy for the small business owner to be wrapped up in hype and deceptive marketing messages.
Through proven tactics, the following are various tips and tricks to market a small business online (without the BS):
#1: Get Started With Pay-Per-Click
Pay per click advertising is a form of marketing in which you pay each time someone clicks on your advertisement in exchange for them being taken directly to your website. The easiest entry into PPC advertising is through Google Adwords. Adwords allows you to bid against other businesses on keywords related to your products and services which can be expensive at times but, through a highly optimized website, can lead to many sales.
#2: Start A Blog
Search engines love blogs as well as the readers who frequent them. Suppose your company has a great product or service and your current customers want to know more. Obviously potential clients could benefit from this information as well.
Create tutorial posts on how to use your products, detail what goes on in the back-end of your service, give away samples of what your business has to offer. As you build up blog posts, your reach on the web will increase and your prominence in search engines will grow leading to free organic traffic to your website.
#3: Join Social Media
The web has become social. People around the globe want to talk about the latest products and services being launched by businesses – yours could be one of them.
An overwhelming amount of people utilize social media in their daily lives; if you take the time to join these networks you could find yourself in a perfect position to market to these potential customers.
#4: Hold A Contest
People love free stuff on the web – it’s one of the main draws! If you offer a product or service, consider holding a contest where you give a limited amount away for all those that participate. You could even go to the extent of using social media to spread the contest which, in turn, helps promote your small business as additional users jump on and tell their friends.
#5: Do Something Unique
The competition on the web is extremely stiff; a business that doesn’t offer something innovating, unique or memorable will slip amongst the countless other business that have come and gone.
Find the unique selling point of your business and spend the time to create a better product instead of additional marketing, business furniture or vacations. Your business is only as good as the products or services it offers.
#6: Create A Video
Video is quickly becoming one of the best ways to convert watchers into customers. Unlike text, a person watching video can sit back and be absorbed through audio and visual elements of an online video.
Video production is cheap and easy with the use of mid-level cameras at rock-bottom prices. Create helpful videos which people actually want to share and gives them the information they’re seeking. Include a call-to-action within each video to drive these watchers to your website so you can begin the sales process.
#7: Build An Email List
You should try your best to capture every customer that comes to your site. Most people poke around on the net and use it for research; although you may gain a lot of traffic these visitors probably aren’t looking to buy just yet.
Try offering these visitors an additional incentive in exchange for their email address such as a coupon or info-product. Once you have a visitor’s email address, you can begin marketing to them through your newsletter or direct sales.
#8: Test New Marketplaces
If you’re only using your website to sell your products you’re missing out on a grand opportunity to promote your business elsewhere. Even though you will have to give a portion of the revenue when you list products on sites like Amazon or Ebay, you will be able to reach further than your website could ever achieve due to the existing customer base on these marketplaces.
Additionally, since your business is now in a new marketplace you use these websites to promote your own business by linking back to your main website, offering information and keeping in front of a lead.