Not every business requires thousands of dollars of investment monies. Some businesses are services and it is just a matter of getting your name out there. One thing is common and that is most people starting a business don’t have a lot of extra money. Following are some ideas I have for the business person who is just getting started. Whether you invest thousands of dollars in your business or are just trying to get known most of us don’t have a lot of extra money. These are ideas I used when I started a transport company, when I sold insurance and shared with new agents when I was an Executive Vice-President.
I once had a very rich tax-preparer tell me “I attribute my success to constantly passing out my business cards. The more people know about you, the better your odds of finding business.” The problem is when you are worrying about buying groceries it is difficult to find that extra $25.00 to buy cards and what is even harder is putting just who you are on that card. I am a writer among other things and based on who I’m speaking with, my knowledge may be applied different ways. That “way” may not be on my business card in a way that will remind my potential client of my help to them.
What about business cards?
For $1.99 I purchased 250 2-inch by 2.5-inch note cards. I carry ten with my name, phone number and e-mail address. I make notes on it for people I work with for example if I am going to do an interview. My point is that I don’t have to worry about spending a lot of money ordering them or running out at critical times. Also since it is a little “different” people remember me and they will ask to borrow one so they can use it. A number of people have actually started using them.
What about a private business number and/or what about a cell phone?
Many people don’t want to sign a two-year contract for a cell phone and the facts are they can be expensive. You can’t beat a $20.00 pre-pay cell phone. You can charge it for $10.00 and get 30 minutes a crack. That is a number of business calls. You have the class of a separate business number, the convenience of a cell phone and you still have your financial shirt.
How do I finance a marketing effort?
Years ago when I was in insurance sales I hated to call people for appointments. I loved working with them once I got the appointment and I closed one out of three attempts for an average of a $75.00 commission. That wasn’t bad for those days. I found a couple people who were willing to set appointments by commission. They might call for three hours and I would pay them $5.00 per appointment. Let’s say they made nine appointments. They would make $45.00 or $15.00 per hour. I could expect to close at least three sales at an average profit of $75.00 or $225.00. If I did a lot better than my average I would pay the phone pros a bonus.
Hopefully from the phone illustration you see the value in keeping records.
There you have it, three forms of communication for a business that costs very little.
Now go make a fortune!