Getting people to see your independent film is difficult but necessary to success in gaining acclaim and awareness of your carefully packaged product. I recently worked on a film that succeeded in drawing viewers and media attention. Promotions is the key to success for independent films, here are some great tips and tricks to give your film the edge in promotions success.
5. Use Everyone.
The first tip in promoting you independent film is to use every arm of publicity possible. Everyone that acted, staged, directed, or operated on your production is an arm for publicity and should be appreciated as such. I was a production assistant on a recent film and I was asked to contact fifteen people and ask them to see or purchase the film. This brought a network of 300 individual movie goers to the screen before one cent had been spent on advertising.
4. Use free resources on line
Twitter, Facebook, and Myspace are all a musts to post bits of your film and reviews. If you have no reviews there are hundreds of people willing to help you for exchanges of advertising or simply posting their name on your resources. Display frequent notes about your production events.
3. Be positive
Always speak positively about your film in your fliers and ads. Negative energy breeds insecurity.
2. Spend wisely
Avoid billboards and posters in favor of a multimedia approach. Visual aids are always better when coupled with audio, and featured pieces of your film.
In our film we had a broadcast radio friend that was willing to have us on a major Los Angeles radio station to help support the cause pro bono. These types of resources will help you get a leg up on the competition.
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