Continuing with our Online Printing How-to’s we now move on to brochure printing:
The tri-fold brochure is a classic piece of advertising. It’s small so it fits handily on counters and displays. Brochure printing and design is important so the end result isn’t hard to understand, poorly printed or incorrectly arranged. For business printing, you want to grab the audience’s attention and hang onto it. When they notice the brochure, they should pick it up. When they pick it up, they should continue reading the message. After that, hopefully they’ll put it in their purse or pocket, to act on later.
The tri-fold brochure has a few advantages over flyers, posters and other custom printing. You can place an entire sales presentation on a brochure, complete with attention-grabbing graphics, catchy slogans and compelling text. You can include all your contact information and even a mail-in form for further contact.
Online printing with services like those offered by 4over4.com is the most convenient way to have your ads prepared. You don’t have to take your order to the local print shop, you don’t have to pick it up and you don’t have to waste gasoline. In the amount of time it would take to drive downtown, you can design, submit and order your brochures. That’s an immediate savings of time and money, since custom printing is competitively priced online.
Despite the familiar format and effective, intuitive layout, tri-fold brochures must be designed well for maximum effectiveness. Here are a few tips for preparing a great brochure using an online printing service.
• Your front panel gives the reader a first glimpse of what you’re offering. Make sure your message is plain and easily understood.
• Use the space evenly. Don’t jam too much data in one place. Brochure printing is an art. Gently guide the reader through the text.
• Separate the panels from each other with graphics or lines. Try to have a complete thought represented in each panel to keep the message neat.
• Always include as much contact information as you can. List your website address, your customer service phone number and e-mail address, your physical address and any social networking sites you belong to, like Facebook or Twitter.
Business printing is a great way to find new customers. A tri-fold brochure is a cost-effective, handy, recognizable form of grass roots contact between you and your client base. Online printing keeps it simple and direct. Following a few pointers can help your brochures achieve the results you’re expecting.
Remember, visit http://www.4over4.com for all your online printing needs, may they be business card printing,large format printing or poster printing, we have the lowest prices, faster turnaround times and environmental friendly materials.