According to Berkeley University professor Jerry Monti, if you can’t say your SEO search engine spiel in 17 words, don’t even try it. His message is: Say it in 17 words or forever hold your peace.
And that’s where “Say Say Say” comes in. It’s a social media platform geared to the 17-word mantra, and users can speak their mind in 17 words or less in order to attract the best possible SEO search results on Google, Yahoo and other platforms.
Karen Stabiner at the CJR notes that for a visionary like Monti, “a technology education architect and trainer at the University of California, Berkeley’s Knight Digital Media Center, SEO is all about “honesty” and “transparency,” a healthy move away from often self-indulgent writing, toward a more straightforward, efficient use of language.”
She adds: “Monti thinks SEO may be the only thing standing between a story and Internet oblivion, and rejects the idea that it diminishes stories in any way. In fact, he thinks SEO encourages a welcome, reader-friendly mindset among writers and editors.
“Most news stories are destined to be fishwrap,” he told her, “so they’re not going to be great literature. If it’s traditional news, five Ws stuff, you certainly want to focus on SEO ‘” key words in your hed and lede, make it easily scannable for readers, short paragraphs, bulleted lists, seventeen-word sentences, subheads. There’s so much research on what sentence length people easily parse.”
And then the money quote:
“My research shows that at much longer than 17 words, it drops off.”
Enter “Say Say Say” — Twitter with a twist, Facebook with an SEO frenzy.
The idea could be catching.
“When I was in “J” school in the 1950s, we were taught that 26 words was the outter limit of sentence length. Now we are down to 17 words? What if those 17 words contain more than 140 characters?” notes Larry Levine.
Out of all the mini-blogging sites out there, Say Say Say is poised to catch on bigtime. Out of the three mini blogging sites that I currently use (Twitter, Plurk and Facebook) I’d have to say that Say Say Say seems set for a huge boost once its 17-word mantra goes viral.
Twitter? “I have a terrible time keeping up with conversations on Twitter. They just pass me by so quickly and their gone before I know they were even there. Poof! If I comment on them, there’s no chance of ever finding my comment again, unless I download some sort of secondary software to help me track it,” says one pundit.
Plurk? Not bad. “On Plurk I can easily see all the recent conversations. Anything I commented on is in it’s own tab, all I have to do is click on it, and there it is. Then I can re-comment. I love the format of the site to, it’s so cute,” says another pundit.
Facebook? It’s good, sure. “The new streaming Facebook page is sort of like Twitter, except every time someone comments on something I wrote, I get an email so I can see what they said. I love this feature. I’m never left out of the loop,” says a fan.
But now “Say Say Say” is poised to fill a niche market in the SEO search engine segment of social media, and it’s worth watching. Will it catch on? Hitch your wagon to a star and find out.