Please note: This is not a movie review. It is a commentary on a current trend in pop culture.
Justin Bieber’s concert movie, Never Say Never, may set some records for the best-selling concert movie of all time. That would be partly attributed to his mass following of teenage girls that have the power to trample over anyone that comes between them and seeing their idol, Justin Bieber.
Justin Bieber, a native to Canada, was raised by a single mother in low-income housing in Ontario. She often video recorded his performances, including a local singing competition, in which Justin Bieber won 2nd place. As Justin’s mother added more video content, his popularity grew.
Justin’s rise to fame began when he was discovered by a man known as Scooter Braun, stumbled across his Youtube video. Braun then arranged for Justin Bieber to meet Usher, which paved the way for a recording contract with Island Records.
Justin Bieber’s Discovery is a Sign of the Times
Justin Bieber’s fame is symbolic of a new age in which social media plays a big role in discovering stars. In the ’80s and ’90s, one popular TV show was instrumental in discovering new talent: Star Search, This TV show, hosted by Ed McMahon made way for many of today’s stars. Beyonce, Britney Spears, Christina Aguilera, and Justin Timberlake are just a few household names that were once featured on Star Search. Many talented singers are discovered on popular TV shows like American Idol or America’s Got Talent, but a new method of discovery is becoming a powerhouse for exposure: Youtube. Youtube’s enormous database allows anybody who has a video camera, to upload their video for public exposure. Videos that are popular are promoted with social media sites (Facebook, Twitter, etc.), allowing popular videos to go viral. This is the method of discovery that Justin Bieber experienced, which paved his way from pop singer to now a movie star.
In 2010, Justin Bieber won Artist of the Year, Favorite Pop/Rock Male Artist, T-Mobile Breakthrough Artist, and the Favorite Pop/Rock Album at the American Music Awards. He also won Male Artist, Breakout Male Artist, Summer Music Star (Male), and Best Pop Album at the Teen Choice Awards. These named are just eight of the nineteen awards the Justin Bieber won in 2010.
Justin Bieber is one of today’s hottest stars. His music is heard on many radio stations, and he can be found on many iPods. No one could have predicted the success that he has achieved, and how his adult singing and acting career will turn out. His movie, Never Say Never, is a testament to his success thus far, and may be remembered as a success in terms of concert movies. Justin Bieber’s movie, Never Say Never, is undoubtedly a sign of today’s generation of social media successes and has made us all beliebers in the power of Youtube.
Justin Bieber. Wikipedia Entry. Wikipedia.