On a recent shopping trip to my local Fred Meyer store I was perusing the natural foods aisles, and came across the Mom’s Best Naturals cereals. All of the varieties of Mom’s Best were on a promotional offer for only one dollar per box, so we picked up each of the varieties, including two boxes of Honey Nut Toasty O’s.
General Mills Honey Nut Cheerios have long been one of my favorite cereals, and I was really curious about how the Mom’s Best Honey Nut Toasty O’s would stack up. My findings really surprised me.
Taste wise, if I didn’t know I was eating the Mom’s Best brand, I would think that the cereal in my bowl was Honey Nut Cheerios. They are the same size and color, and look almost identical. Both brands have the sweet glaze like coating on the pieces of cereal, and both are crunchy, in and out of milk.
Because I like the two brands equally well, I decided to compare the nutritional information as well as the ingredients, and again I was surprised by the comparison. Since a serving of Mom’s Best is one cup, and a serving of the General Mills brand is 3/4 of a cup, I had to do some conversions, and here is what I found. One serving of the Mom’s Best contains 90 calories, 1.12 grams of fat, 157 milligrams of sodium, 93.75 milligrams of potassium, 18 grams of carbs, 1.5 grams of fiber, 1.5 grams of protein, and 7.5 grams of sugar.
Likewise, one sevring of the General Mills Honey Nut Cheerios contains 110 caloriers, 1.5 grams of fat, 160 milligrams of sodium, 115 milligrams of potassium, 2 grams of fiber, 22 grams of carbs, 9 grams of sugar, and 2 grams of protein.
Mom’s Best Honey Nut Toasty O’s contain less sugar, slightly less fat, less fiber, less protein, less carbs, and the sodium amounts are almost identical. Okay, so much for the nutritional content. Let’s look at the actual ingredients and see how they stack up. The first six ingredients in Mom’s Best are: whole grain oat flour (includes the oat bran), evaporated milled sugar, oat bran, wheat starch, honey, and brown sugar syrup. Taking the first six ingredients in Honey Nut Cheerios we see: whole grain oats (includes the oat bran), sugar, modified corn starch, honey, brown sugar syrup and salt.
There is not a huge difference that I can see. I like the ingredients in the Mom’s Best more than I do the ingredients in the General Mills brand, but I really don’t see much that would sway me to purchase the Mom’s Best version over the General Mills version, unless there was a big enough price difference of one over the other.
Mom’s Best, with the word “Naturals” in large, eye catching letters on the box, sound healthy. However, this consumer would gladly buy either of these brands. The full retail cost of the Mom’s best 13.5 ounce box was $2.49, and the cost of the Honey Nut Cheerios varies between $2 on sale to $4.69 regular retail price.
This clever shopper doesn’t see enough of a difference in taste or nutritional properties to say one is that much better than the other. I would base my buying decision on cost savings alone.