There are several methods that a researcher can employ to gather data. A field study is a study conducted in the environment of the subject, for example a study that observed the behaviors of child at the park. The advantage of the field study is real-time observations, however, the variables in this situation are to easily controlled and may complicate inferences (Rosnow and Rosenthal, 2008). Surveys are ways of gathering data on the thoughts, feelings, or attitudes of a sample of people or on the whole population. A survey could be administered to understand how people feel about advertising or an educational program. The survey could pose problems if the questions are too vague or are interpreted wrong by the researcher. However, they can create opportunities for further research. Quasi-experimental methods are those that are not well controlled because participants are not randomly assigned to the groups that are compared, the major disadvantage (Rosnow and Rosenthal, 2008). However, quasi-experimental groups contain the same basics of treatment and outcome of other experimental designs (Rosnow and Rosenthal, 2008). Randomized experiments are those where each participant has just as much probability of being chosen as the next, giving more control over the outcomes of the research (Rosnow and Rosenthal, 2008). This method was used in medical studies where vaccines were given to children. I believe the greatest advantage to this research is that it limits the bias that is present in research findings. However, this method can be vague and the participants may still be able to alter the study.
My field of study is people and the following information tells how I could use these methods to study people in a working environment. I hope to be able to study the relationships between the managers and frontline staff in different work places and situations. I would think that a field study, one that I was not detected in, would create the most fulfilling observations. I could also use surveys to gather feed back on different staff persons. Overall, I am sure that this research would include more than one method to be able to define good results and inferences or conclusions.
Rosnow, R. L., & Rosenthal, R. (2008). Beginning behavioral research: A conceptual primer (6th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.