When you think about a business card, like most people, you think of a small, white horizontal card with a person’s name and contact information printed on it. Unfortunately, that is also what most other people think of. This general assumption of what a business card should be creates a problem however. With everyone having the same idea of what they should be, how do you make your business card stand out above the rest? Instead of creating a standard business card that will more than likely be forgotten, you need to create a design that steps outside of the traditional box of business cards and make yours stand out.
As a small business owner, I used to attend many different networking meetings. The purpose of these meetings is to meet fellow business owners and share business cards. Now, when you attend a large gathering like this, you may come home with a hundred or more different cards. Now, you have to realize that all those other people you met are going home with the same amount of new cards, so you want to make sure you have a business card that stands out from the collection. There are many different ways you can do this and it is something that should be considered.
First thing you need to consider is if you want to stay in the traditional shape of a business card, or opt for a different shape. Many different business card companies are coming out with designs in shapes like a circle, square, or something completely different. While I think the different shape is definitely a way to make your card stand out, I also think it has the disadvantage of not being able to fit in someone’s wallet. Keeping with the traditional business card shape, however, does not mean you cannot still make your card stand out.
One option you can take is to turn the card around. While keeping it in the same shape, print your information so as to make the card now vertical. This change in style design is simple, but just different enough to make your card stand out slightly from the others.
Another option is to use color. While most business cards are white, the addition of color brings about a bold statement and will definitely have your card raise attention. With the use of color, you can also consider using a foil print. If you are an executive, upscale company, the idea of a black business card with gold foil print will give that touch of elegance to your cards.
Another way to keep your business card on top and in the hands of a potential customer is to utilize the back of the business card. If you are a business that sells items of a similar nature, say like a coffee place, you can turn the back of your business card into a frequent buyer card. With something like ‘buy ten cups of coffee and your eleventh cup is free’, you can use the back of your business card to make a stamp punch card. This will require them to keep your card handy, and when the card if full and they redeem it, they will receive another one. You get the added bonus of your customer always having your business card, as well as encouraging them to become a frequent customer.
If you are a service type business, such as a realtor or consultant, one way to make your business card stand out, while at the same time helping the customer remember who you are, is to include a professional portrait on your business card. While some people have a hard time remembering names, faces tend to be a bit more easily recognizable. Having a professional picture on your card also shows the confidence you have for yourself and for the service you offer.
While these are only a few ideas, getting creative and different when designing your business card will prove to be a real asset to your business. As with any marketing tool you have, creating something that will draw attention and make your business stand out, is also the goal of your business card. I advise you to take a step outside of the box, and have some fun and get creative when it comes to your business cards.
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