So the holiday season is just ending and people are all aflutter looking for sales and such. There are many great sales to be had in the post-holiday season consistently year after year. While shopping in a local CVS pharmacy retailer on Christmas Day I was disgusted to see the following sale-gag put in place to try and dupe the customer who isn’t really paying attention.
CVS is a 7,000 store domestic chain of retail pharmacies. CVS originated in Massachusetts in 1963. The initials stand for “Consumer Value Stores.” CVS recently integrated with Caremark becoming the “largest integrated provider of prescriptions and health-related services in the nation,” as of March 2007. So they are a pretty easily recognized name. Even if you don’t have a CVS nearby you, CVS owns Eckerd, Sav-On, Osco, and other regional local names which you may have in your community.
So when I walked into the CVS pharmacy in Danbury, Connecticut on Christmas Day, I had figured that I may be able to find something to quell my consumer hunger. I didn’t really need anything; I was just interested to see what this large CVS store had to offer.
Right away when I walked into the seasonal items isle, I was stoked to see a worker there putting the finishing touches on all the yellow tags you see in this attached picture.
“Wow,” I thought, “I don’t really need any of this garbage but maybe I can score a pretty sweet deal!”
I looked up and down the aisles and was not all that taken with the merchandise. Still, I looked closer and saw something even more frightening.
“American Patriot Christmas Ornament: Yellow Tag Price: $3.99. Regular Price: $3.99.”
It was like this all up and down the aisles. These “Give More/Save More” tags were nothing more than a ruse for the impulse buyer. Someone sees something they might like one day and it’s got a yellow tag; what’s the first thing they may do? Pick it up with their other stuff. Kids who see some holiday stuff they want and are nagging mom about it? Mom glances over and sees a yellow tag, what is she likely to say? ‘Throw it in the cart!’
This yellow tag shenanigans is a shame from a longstanding retailer from my hometown. I even have one of their membership cards and am always pleased with the discounts I get at the register and the coupons they send me in email. So why is CVS doing this? Getting people to rush into buying things they don’t want or need at no real discount? That seems to be a bad business model for anyone to try and emulate.