Getting started with internet marketing doesn’t have to be an overwhelming experience. In fact, with a little bit of work, you can be well upon your way to marketing a business, product or service in just a few hours. This article will take you through some of the fundamental methods many marketers use the internet.
– Method 1: Article Marketing –
Article marketing entails writing articles for websites, blogs and article directories related to your websites niche and later distributing them across the net.
There are two primary purposes to article marketing:
– Build backlinks
– Traffic Generation
The first and arguably best goal of article marketing is to build backlinks. Backlinks are very important to search engines as they help determine the overall value of a website. The more backlinks pointing to a website, the greater value it has to search engine users. With article marketing, you can use your articles to build your own backlinks instead of waiting around for others to link to you.
The second goal of article marketing is to drive traffic to a landing page. The landing page can be any page optimized with content related to the article with the intent to increase sales, convert visitors or just to drive traffic. A well written article that ranks high within search results can have a tremendous effect on boosting traffic to your website.
– Method 2: Video Marketing –
Video marketing is a relatively new comer to the internet marketing world. The popularity of video has continually seen a rise over the last few years which have translated into great opportunities to market websites, products and services.
Video converts well mainly because it triggers emotional responses much easier than text. Many internet marketers have begun creating promotional videos for websites like YouTube, dropping in a backlink and driving a massive flood of traffic back to the website.
Video creation is very cheap and quick to produce. A small $100 camera or web cam is all that you need to begin producing great videos for your internet marketing campaign.
The two most powerful video marketing topics are:
How-to videos help explain a product or service in detail while reviews act as word-of-mouth advertising – it increases conversions.
– Method 3: Pay Per Click –
Pay Per Click isn’t a new concept and can still be one of the most effective ways to drive traffic to a landing page. One of the biggest contenders to pay per click is Google Adwords.
Google Adwords, which displays within Google search results, is a system where advertisers bid on keywords and create ads related to their niche. These ads, after being displayed, are shown across search results and within the Google network such as Adsense. With enough budget, thousands of visitors can flock to your website in mere hours.
– Method 4: Search Engine Optimization –
Search Engine Optimization is a collection of methods and techniques to craft websites to rank well within search results. In a nutshell, search engine optimization (SEO) are various theories (since search engines keep their algorithms a secret) such as keywords, backlinks, on-page optimization and niche relevancy.
With the correct choice of keywords and backlinking (the two most powerful factors of SEO), websites will continue to rise to the top of search engines and gain the majority of clicks which will eventually lead to conversions.
– Method 5: Social Media Marketing –
Social Media is the newest method of internet marketing and encompasses using websites and services such as Facebook, Twitter and even blogging. By far, social media is the most inexpensive way to market your products and services. Using social networks and media, you will be able to generate buzz around your website, products and services by influencing conversations amongst its members.
Here are three ways you can use social media for internet marketing:
Create an ad campaign, fan page or personal page on Facebook and invite users to become your friends. From there, you can talk directly with your community, insert links and drive up traffic to selected landing pages.
Building a following on Twitter will help create a community in which each new tweet (messages sent on Twitter) which includes your link to be shared amongst other users and leads to clickthroughs and conversions.
Blogging is a great way to share information about any number of subjects where users can later comment and share this information with friends online.
– Method 6: Email Marketing –
Email marketing, much like direct marketing through traditional methods like postcards and physical mail, is by far one of the most powerful ways to market online. After users have opted into your email list, you can slowly drip on them with your marketing messages.
A good rule of thumb is to give away 10x the amount of great information for every email which promotes your products or services.
One of the main draws of email marketing is the ability to retain a list even if your website has low rankings within search engines. Once a user is on your list you no longer have to pay expensive fees as you would through pay per click marketing.
– Method 7: Tracking and Conversions –
One overlooked aspect of getting started with internet marketing is tracking, testing and converting visitors.
Tracking is a crucial part of every internet marketing campaign so it’s possible to see hard numbers to later determine whether each marketing campaign is successful. Tracking can be as simple as website visitors or the tiniest detail such as user interaction with a form.
Testing, often done through A/B testing, plays a vital role with internet marketing. With each new campaign launch, it’s important to test every segment from the website to the advertising platform to help determine the return on investment of each part.
Finally, converting visitors is the overall goal of internet marketing. The conversion is based on an infinite amount of factors; through rigorous tracking and testing you will be able to see how visitors interact with your landing page and what compels them to buy so you can later reproduce these results more efficiently.
– Final Thoughts, Tips and Tricks –
Beginning internet marketing take many years to develop a great understand but the fundamentals can be acquired in a relatively short amount of time.
Through various marketing methods such as articles, blogging, video, email and social media you will continually improve the overall effectiveness of your marketing campaign. As each of these methods evolves and you become more experience, you will be able to drive a massive amount of traffic, convert visitors and build a strong online brand.