Howard Stern contract fears were beginning to rise. The previous Howard Stern contract was historic for Sirius satellite, and for the face of radio as a whole. When Sirius first lured the famed shock jock on board, it put satellite radio on the map, or at least gave it a new face. But when the time came to renegotiate, it appeared that things were getting testy. Yet both sides are all smiles today, as Stern’s new contract is reportedly set in stone – but will it be his final one?
At the end of the month, Stern’s initial five-year, $500 million deal with Sirius was set to run out. This spawned rumors that he might be looking for new homes, like Apple and iTunes. However, he reported on his show today that things had been worked out.
The new contract is another five-year deal, although the amount has not been disclosed yet. Since the first one was $500 million, and there were rumors that Apple could get him for $600 million, this one had to be just as generous. All Stern would say was that the deal was “very fair.”
Sirius had to get fair in a hurry, before things got down to the wire. Last week, Stern lambasted Sirius CFO David Fear for his suggestion that he’d need to take a pay cut – although the comments were misinterpreted. However, the King Of All Media did admit he had met with other stations, but he said nothing on potential talks with Apple.
Whatever the terms of the contract were, they were bound to be the most generous of all time – breaking the record of the last contract. This agreement may be even more special if it turns out to be his last.
Stern also stated that these were his “final five years on the radio” during today’s show. Therefore, it appears that the countdown has begun to his final farewell in 2015. TV audiences have already been bombarded with hype for Oprah’s final season, so the buildup for Stern’s finale could be just as huge on the radio.
If this is the final contract, Stern will leave as an even richer man than before, and on a station where he can say anything he wants. He left the regular airwaves for more freedom of speech, and he has gotten that at Sirius.
Now the uncensored King will have five more years without filters, as his new contract will take effect Jan. 3, 2011.
The Wrap- “BREAKING: Howard Stern Signs 5-Year Deal to Stay at Sirius”
Hollywood Reporter- “Howard Stern Signs New 5-Year Deal to Stay on Sirius/XM”
The Mac Observer- “Rumor: Apple and Howard Stern to Sign $600 Million Deal”