Writing articles can be a great way to drive traffic, build back-links for search engine rankings and have a fun time talking about any topic that crosses you mind.
For those writers that want to rank well within search engines, SEO provides a much needed boost to be recognized. SEO isn’t a difficult methodology to implement but there are a few key points which will be explained in this article.
1) Write a keyword-rich headline
A keyword rich headline is your first point of writing an SEO-friendly article. As one of the main factors of SEO, your headline should include your main keyword but also be tailored toward humans.
As an example: This article’s main keyword is ‘SEO-Friendly Articles’ which is why it sits in the title but also entices readers to click through because there are ‘Beginner Tips’.
2) The intro paragraph
After you’ve gained the click of a web user you’ll need to captivate their attention with a strong introduction. The easiest form of getting to the point is to simply tell them what you plan to tell them.
Within the introduction, you should also use your main keywords so search engines will immediately know what your article relates to.
3) The body content
Now that your reader has made it past the introduction, you’ll need to ante up with your content. The best approach, at least from this writer’s perspective, is to break down your topic into manageable sub-headings (much like the in this article).
Using sub-headings does two things:
1. Makes it easier for people to skim and read
2. Allows you to use keywords for SEO
Try to keep your articles relatively short because people have very small attention spans and dragging on your content will often lead to your articles being less focused on your main keywords for SEO purposes.
4) The outro
More than likely, you’ll want readers to take action after they’ve finished reading your content. Your outro is the place to guide people into their next action such as clicking a link, trying a tutorial or leaving a comment.
For search engine optimization, if you can get people to share your article you’ll be golden. Likewise, if you ask for links or comments to your article you will help your overall rankings in search engines.
In all, to craft an SEO-friendly article you’ll need to pepper your work with your main keywords but always remember that its humans that read your work.