With well over a billion video views a day, YouTube has become the game changer for online video. Those tech savvy online business owners that have chosen to deploy video marketing to promote their business have seen a dramatic rise in their profits. If you’re still on the fence on whiter or not you should begun using YouTube videos to promote your business; the following is a crash-course in how to create and utilize online video:
Step 1: Create your video
In this first step, you will be creating your online video to be hosted on YouTube.
To begin, purchase a high definition camera from your preferred online retailer or install a screen capture program that can easily be found online such as Camtasia.
Setup is quick and simple; you don’t have to focus on providing A+ quality because the majority of videos are from amateurs and highly produced videos will come across as too much of a marketing message.
When you’re ready to shoot, tell information which users actually want to know such as tutorials, reviews and product/service descriptions.
The point is to create a video which is simple to understand, not too long and doesn’t come across as your business trying to make a hard sale; provide information, that’s what people want.
Step 2: Video optimization
Next, you will be editing and optimizing your video to best fit on YouTube.
YouTube has long since switched to an HD format which means if you’re still stuck in standard 4:3 aspect ratio you’re not playing the right game. When editing your video, aim for clear picture and sound because if people can’t view it seamlessly they will bounce.
Be sure to include branding messages such as your logo and website address in title screens or along the edges of your video so they can best utilize a clear call-to-action.
Finally, research your main keywords and create a description that will fit perfectly with your video prior to uploading so you have enough time to do any last minute edits.
Step 3: Uploading to YouTube
After the video has been created locally, you will begin uploading it to YouTube.
Register for an account on YouTube and start the upload process. During this time, input additional information such as the title, description and tags which you previously created through your keyword research.
Additionally, test various features within YouTube such as video interlinking and screenshot so it gives people a great reason to click through and watch your video.
Step 4: Call-to-action
Because your YouTube video is made to be a marketing message, you’ll want to include a call to action to guide users back to your website or landing page.
Within the description box, input your website address and include a call-to-action to entice users to click your link and visit your page. Additionally, you may want people to subscribe which can create a simple (but effective) video sales funnel.
Step 5: Landing page optimization
Finally, people that come to your website through your video should land on a page that is highly optimized toward those that use YouTube.
Be sure to include relevant information and copy that were previously mentioned in the video; this creates continuity and will avoid confusing the visitor. Guide your visitor in the direction you want which can be subscribing to your list, purchasing a product or trying a service.
The choice of how you’d like to utilize YouTube videos to market your business is yours; be sure to always provide value, never spam and compel people to interact – once you have a template, repeat it until you’ve create a video for every aspect of your online business.