Within 140 characters, Twitter is quickly becoming one of the best options for brands to promote their business online. Although there is a restriction within the length of each message (tweet), businesses have found unique and engaging methods of using Twitter to help improve their overall business.
Promotion is vital for the success of anyone business which intends to drive up sales online. Twitter, being absolutely free, has seen a dramatic rise in interest by small and large businesses within its relatively quick claim to fame in the last few years.
The following article will teach you 7 ways a business can use Twitter to promote themselves, create a better customer experience, drive sales and traffic back to their business.
1. Traffic Generation
Twitter has a reported 75,000,000 users as of January 2010; this large user base is a collection of average people, business individuals, large companies and a variety of small businesses.
Using Twitter, a business can send out a message through the service to announce new products, information or various forms of promotional content which can quickly convert users into visitors.
One pillar of operating a successful online business in the modern world is through online branding. Branding details the overall image of a company; as an increasing number of people use the web to research businesses, companies cannot pass up this new opportunity to reach their market and keep their brand in the front of millions.
With Twitter, a business can continually engage prospects, leads and customers to help build their online brand and promote their business using the service.
3. Increase sales
Although much more difficult than it seems on the surface, Twitter has proven to be a very effective way to increase sales of businesses using the social platform.
Each tweet can be used as a marketing message which later converts a user into a customer, increase the business’s sales and help keep them within the sales funnel for years to come.
4. Customer service
Large businesses such as Dell and Best Buy have shown that Twitter can be very effective to use as a form of customer service. The instant interaction between user and customer service representative helps build brand image but more importantly keeps a customer satisfied.
For any small business, instead of keeping customers waiting on the phone they could instead use Twitter as a form of quick customer service which helps promote the business by engaging multiple users on a social platform which others can participate.
5. Share information
The modern business is not built upon the idea that information is stored within the business never to be seen by outside eyes. The new push toward transparency is driving businesses to share important information to their market through social platforms such as Twitter.
Small businesses can promote themselves by using Twitter to share information which helps the end-user – this information can be entertainment, tutorials, helpful guides or any other piece of information a customer may deem important to know.
Small and large businesses can use Twitter to promote their own networking skills toward other business in hope to work together to improve the sales of both parties that participate.
As new businesses come online, they have found Twitter to be an excellent social platform to contact other representatives within companies to network and cross-promote products and services.
7. Marketplace Feedback
Marketplace feedback is one area of business which helps to improve the overall customer experience, sales and relationship between business and their market.
A business could use Twitter to promote their own brand while absorbing valuable feedback from Twitter users. Feedback can then be integrated into the company, reported back to these same users which contributed and be used as promotional releases back into the general public.