Owning a business comes with many responsibilities; one of the main being how you plan to promote your business.
Squidoo is a web 2.0 content platform that’s free of charge for anyone that would like to write content without the requirement of owning your own domain and hosting. Businesses that are tech savvy realize that Squidoo is actually quite a wonderful place to promote their own business through their writing.
The following is a few ways you can promote your online business using Squidoo:
Method 1: Create a hub to educate others
Squidoo becomes a great resource for online businesses that wish to share their content with the rest of the net but do not have other domains to publish content to. Writing on Squidoo, a business can create content that other members of the community and the web at large can use in relation to the business’s industry such as helpful tutorials, directories and frequently asked questions.
The added benefit of using Squidoo to share information is that it builds credibility and authority for the business. Each new content piece produced in public will allow readers to understand the culture behind a business which may eventually lead to a sale in the future.
Method 2: Show off videos and other media
Although YouTube and other multi-media websites handle the brunt of online marketing material, Squidoo can be a great place to add additional information related to each piece of content. Instead of relying on the limited space of the description box in YouTube, businesses using Squidoo could use the platform to further explain the content of the video, pictures or audio.
Additionally, some media may not entirely fit within the scope of a business such as entertaining pieces mainly because a business would want to keep a professional image. Using Squidoo, businesses could share a wide range of multimedia which would otherwise go unused and unpublished on their own site.
Method 3: Build backlinks to your website
Finally, Squidoo can become very handy for businesses that wish to build backlinks to their websites or landing pages. The ease of creating a Squidoo lens is simple enough that even the newbie tech savvy business owner can take full advantage of its publishing capabilities.
Squidoo allows you to place links back to your own website and due to its high Page Rank, your backlinks will have added weight over time as it’s indexed. Creating lenses on a regular basis can continue to raise the search engine rankings of a business and their inner pages dramatically as time progresses.