Part of your job as a business owner is keeping customers within the fold so they come back for future business. The cost of acquiring new customers is very expensive which is why retaining previous ones should be a very high priority within any business. There are ways to stay in contact with customers that doesn’t cost your business a fortune; this post will share a few of these ways.
♦ Give customers a call through your personal cell phone
Most cell phone carriers now offer unlimited text, voice and data for a really cheap price ($50 – $100 a month). Why your personal cell phone? Most business phone systems still run a very high rate so not only can you keep in contact with customers for a very low cost by using your personal cell phone but it will give you and your customers a better, personalized connection.
♦ Send a personal note, postcard or mail piece
Postage is a bit expensive when you’re sending out thousands of items but it’s still a very cheap way you can stay in contact with your customers. Write up a personalized note to each one of your customers which will not only come across as sincere but will keep you on their radar which could lead to another sale in the future.
♦ Hold a promotion, contest or one-time offer
Many customers keep businesses in the back of their heads and only really interact when they need to purchase a product or service. Holding a contest will bring the thought of business to the forefront of a customers’ mind which can create a renewed connection between you and your customer.
♦ Use email newsletters
Newsletters are extremely cheap to setup and will allow you to send email to all subscribers whenever need be. As good practice, your business should only send out emails occasionally (once or twice a month) because spamming customers will quickly annoy them and send them packing.
♦ Contact them on social media
Twitter, Facebook, MySpace, YouTube and the countless other social media sites and services allow you to contact previous customers for free. All you will need to do is find a customer’s social profile, send a small reminder and you’ll keep them in the fold without spending a fortune.
Customer retention is one of the biggest factors which create a successful business. Your business doesn’t have to spend a fortune to keep in contact with customers; use a few of these methods described in this article to cut down customer relationship costs.