Often times we see individuals that want to start their own candle business. While there’s nothing wrong with having this goal and wanting to start this particular type of business, it’s important to know what you are getting into before you begin.
1. Know your costs
Many do not know the costs involved in starting a candle business. It’s more than just buying a cheap kit and making lots of money. You’ll need to invest $1,000 or more before you begin to see a profit. This is not an exaggeration, either. If you are serious about starting an actual business, you will need wax, a decent number of fragrance oils (at least 10-20 to start), double broiler, scales (possibly two), thermometer, molds or jars, labels, and wicks. These items DO add up, but fortunately the majority of them are one-time costs.
2. Do your research
Before you even purchase any supplies, you will need to know what type of candles you will be making. There are dozens of different types of wax, from soy to paraffin and everything in between. Decide what type of wax you like the best, reading reviews and suggestions from other candle makers before you make a purchase. When you know what type of wax you’ll be using, only then can you start looking at wicks and fragrance oils, since many do not work with certain types of wax.
3. Test, test, test!
This is one step many people do not consider when they first start. Even though you may have read lots of information about your wax and how to make candles, you will still need to do testing to make sure your candles are safe and burn correctly. This includes testing your candles with various sizes and types of wicks, and amount of fragrance oil.
4. Know your market
Once you have determined your candles are safe to sell, you will need to start marketing. A circle of family and friends only goes so far. You’ll want to set up a website, sign up for craft shows, and look into other local markets. Before you begin marketing, though, you will want to do a bit of marketing research to get a better understanding of the type of people interested in your product. Are they women? How high is their income? What other types of products do they normally buy? All these questions are important aspects to know about your customers, since you’ll want to plan accordingly where your products are going to be sold.
Keep in mind these are only the basics of starting a candle business, although it should help point you in the right direction for further research.