Video is one of the most powerful ways to promote your business online. With billions of videos being viewed on dozens of websites each day, a business which takes advantage of this medium is setting themselves up for success.
The following article will help guide businesses through various ways to can create videos, distribute them on the web and promote businesses.
Step 1: Invest in proper video equipment
Before running off and buying a video camera worth thousands of dollars, consider the following: the majority of all videos viewed on the web are shot on low quality web cams. This push of amateur video shows that people not only enjoy creating videos but billions are watching them every single day.
Video cameras are relatively cheap and can be bought under $100. It’s best to aim for an HD video camera which will give businesses the best bang for their buck as the web continues to transition to high definition video.
Besides the video camera, the only other items that would be required to begin creating videos to promote a business is a microphone and video editing software.
A simple computer microphone will suffice but the extra money to invest toward a wireless microphone is always the better choice.
Likewise, there are many free video editing software packages available on the web and even bundled within most operating systems these days. If professional quality is the goal, however, it would be worthwhile to invest in video editing software packages such as Sony Vegas, Final Cut Pro or Adobe Audition.
Other than these three items, a business should now have all the essential items they need to begin creating videos for the web to promote their business.
Step 2: Plan out the video content
The most crucial part of creating great videos to promote a business comes down to the content. In the end, web users don’t want to watch overly promotional videos where businesses talk about themselves all day – they want videos with value, something they can learn from, be entertained or learn more about a product or service.
The three best types of videos on the web are:
– Product/Service Overviews
In essence, people generally want to not only be entertained but to learn more about the products and services that the business offers. To capture this peak of interest, each product or service should have its own video.
One additional tip when creating promotional videos for businesses is to ask the current customers what they’d like to see. Many customers will provide ample feedback on what additional information they would like to learn through videos. Use this opportunity to research what drives people to buy products and then craft the videos to these specifications.
Step 3: Promote the videos
Once the videos have been created it’s time to put them on the web. Because of the high demand for high definition, videos should be rendered out in the best quality video and sound.
After the video has been finalized, it’s time to upload it to the web. The three best places to upload promotional business videos are:
– Internal video (hosted on the business website)
Without a doubt, YouTube is hands down the best location for business videos. With billions of videos watched every day, YouTube commands the lion share of the market. Additionally, YouTube comes with many great features for promoting videos through advertising and placement.
One excellent side benefit for YouTube is the rapid indexing of videos. Where a keyword for an advertising campaign could costs dollars on a click, a well search engine optimized video (through titles, description and tagging) can reach the front page of search engines such as Google – this is free traffic!
There are also services such as TubeMogul which help distribute the video across the web, absolutely free,
The one thing every business should do with their video is to always include a link back to the website within the description box. If a link cannot be added, be sure to brand each video with the businesses logo and website URL.
Why video rocks for promoting businesses
Video creates passion and passion sells. Video is great for triggering emotional responses in its viewers. Unlike text, a picture can convey many emotions and triggers which compel the viewer to click through and visit the website.
With enough time and effort creating a video for each product or service, free traffic will pour into the website. Not only will a business benefit from traffic but they will be able to build an authority within their market through great content.
Video is the next big thing for promoting businesses online – don’t miss out on this opportunity!