Recently, I decided to quit my full-time job. This was a bold move, especially in the midst of our current economic crisis. Thanks to some basic techniques, however, I am now able to earn more money in one day at my part-time job than I did in a month at my old job. I am still working in the same field, and practically doing the same exact job that I had been doing at my previous place of employment; but because of the career strategy I have employed, I am now able to work less while earning more. If you would like to make full-time money in a part-time job, here are a few pointers:
1. Find a niche. Once you find a niche, you will appeal to a very eager and selective market that will be actively searching for you. When you work outside of a niche market, you are forced to spend precious time and resources looking for new customers, advertising, and marketing. However, in a niche market, customers already know what they’re looking for and are actively searching for someone to fulfill their needs. Let’s look at a car dealership as an example. One huge dealership can have hundreds of cars on the lot made by Ford, Chevrolet, Honda, Toyota, etc. If a customer is looking for a BMW, is he or she going to waste time looking at the bloated inventory of a mega-dealership, or simply head to the small dealership that only sells BMW? Even if the big dealership had several BMWs on the lot, the big dealership would have to go to great lengths to make this fact known to the potential car buyer, while the BMW dealership wouldn’t even have to advertise.
2. Become a specialist. Find what you are best at in your career, and make it your specialty. Customers will come from great distances to see a specialist. When you specialize in one particular field, you are establishing yourself as an expert. This is especially true in the field of medicine. Most of us are familiar with Jonas Salk because he was a virologist. Most of us are familiar with Christiaan Barnard because he was a heart surgeon. But how many of us can name a famous general practitioner?
3. Be a big fish. It is much easier to be a big fish in a small pond, than a big fish in an ocean filled with other big fish. This means setting up shop where you have no competition. For instance, there may be hundreds of people who do what I do for a job, but fortunately for me, I am the only specialist of my kind for hundreds of miles around.
4. Enjoy what you do. You can make an awful lot of money doing something you hate, but is it worth it? Always put your talents and interests ahead of money. Sure, you may not get rich quick, but your life will be much more enjoyable. Do what you love, and after a while the money will follow.
5. Work smarter, not harder. A hairstylist may only do one haircut a day, and still put in a forty hour week. But if the same hairstylist scheduled all of these haircut appointments for the same day, she would be just as productive…but in a fraction of the time. Productivity is the key to success when you are a part-timer. It’s not about how many hours you put into your job, but what you accomplish in the hours that you are working.
Combine these five elements, and you will soon be on your way to making full time money with a part time job.