Thin Mints, Do-si-does, Samoas, and Tagalongs oh my! It is that time of year again when the adorable little girl scouts start hitting the sidewalks outside of grocery stores and knocking on your doors to sell those amazing and wonderful cookies. But this, the Girl Scouts have added a twist; a new marketing and sales too for the girls to learn and manage their orders. That’s right, the Girl Scout Cookies are moving in online and to your social media outlets.
The CEO of Girl Scouts of Greater Chicago and Northwest Indiana Maria Wynne has said, “We realize that social media is the way youth communicate today. The Cookie Club amplifies the Girl Scout Cookie Program lessons of setting goals; developing action plans to reach those goals; working together as a team and cultivating a sense of business ethics.” With that said, the Girl Scout Cookies can now be found online, with the introduction of “The Cookie Club”. The Cookie Club creates an online cookie presence for the Girl Scouts of today. With a password-protected website, it teaches the new scouts about goals, allows them to track their orders and progress, and allows for sending e-cards to their families and friends.
That’s right, the times are a changing, and now you will be able to order your Girl Scout Cookies through an online order form. Once you fill out your order form, your ‘promised’ cookie order is recorded through the Cookie Club order tracking system and you’re ready to go.
So, with the goals of the Girl Scout Cookie Program being to develop the five key skills of goal setting, decision making, money management, people skills, and business ethics, they will now to be able to add social media and online to marketing to their skills. While most kids are using social media outlets such as Facebook to communicate, today’s Girl Scouts will be learning to manage an online business.
At $4.00/box, the money raised from each sale, whether online or via the more traditional methods, continue to stay within the Girl Scouts local communities to accomplish such things as, recruiting and training volunteers, provide financial assistance so all girls can participate, improve camps and activity sites, keep event fees to a minimum for the girls, and sponsor special events and products.
So, while our methods of ordering may be changing, the Girl Scout Cookies are still the same wonderful cookies they have always been and the people of the US look forward to each year. We just may be seeing those cookies popping up on our Facebook pages and emails a bit more than usual. So, whether it is online or at your door, starting today those wonderful Girl Scout Cookies and their Thin Mints, Do-si-does and Tagalongs are sure to be filling up our cupboards and cookie containers soon.
Girl Scouts to use Social Media to Sell Cookies, ABCLocal
Girl Scout Cookies and Learning Life Skills, Girl Scouts Of America