How in the world can I promote my online business when all these other companies have millions of dollars for their marketing campaigns?
Does this sound like a familiar question? Many online business owners ask the very same question each day as the need for new leads and customers become vitally important as the economy goes up and down. The growing demand to increase business has become apparent but with so many cut backs at a business, promotion becomes second to keeping the business sustained.
Don’t worry though because not all marketing is expensive. In fact, there are many ways to promote your online business absolutely free.
Within this article you will learn five ways to promote your business online for free.
♦ Method 1: Create SEO friendly content
Content on the web is like a resource; people need it to fulfill their inherent desire to learn. As an online business owner, you’re sitting on a wealth of information stored within your products and services.
Turn any helpful tip, tutorial or review of your products and services into content which can be placed on your website, blog, video websites or through various articles on the web. Creating content will help boost overall search engine ranking; giving your business a free way to drive visitors to your site and turn them into customers.
♦ Method 2: Social media marketing
Social media has become one of the lead ways to promote your online business. As an increasing amount of people flock to social networks like Twitter and Facebook, tech savvy online business owners have also followed suit.
Through these social platforms, you can begin promoting your business by sharing helpful information, product releases, answering community questions, handling tech support and generally doing whatever it takes to help bring a customer into the sales funnel.
♦ Method 3: Video production
Video is a commanding media on the web today. YouTube alone accounts for nearly 2 billion videos viewed each day – if you can create videos about your business and host them on YouTube; you’re looking at a figurative cash cow.
Video production has become very inexpensive with the introduction of desktop editing programs and even those available online. Create videos that help give viewers a thorough understanding of your business, products, services and any other additional information they may feel important.
♦ Method 4: Online advertising
Online advertising is nothing new; it’s still one of the best ways to promote your online business. Pay-per-click programs such as Google Adwords provide online business owners with a marketing platform that exchanges funds for clicks. When a person searches on Google and clicks your ad, you will pay money but they will come to your website and hopefully purchase from your business.
Likewise, other advertising opportunities exist on websites such as Facebook, YouTube, Twitter and the millions of other websites scattered on the net. Simply contact the website owner, sign up for an advertising account and begin promoting your business online.
♦ Method 5: Get local
Local search engine results are now becoming the norm to help give local customers an accurate representation of those businesses close to them. Even though you may operate an online business, you can still take advantage of local business search by providing users with links to your website and a local representative.