The early days of the internet, a webmaster usually needed to know some HTML and some graphics to succeed. Now, to make it as a webmaster you need more skills and a firm understanding of server and application programming, graphics design, e-mail marketing, media development, site security, social media integration and so much more. That is why when looking for a webmaster for your business it is important that the person you are considering have these skills in their portfolio.
A Diverse Knowledge of Technology and Tools
The webmaster you are considering should have a diverse portfolio that shows off their knowledge and skills. Visual design, web graphics, and programming should be just the start of their background. A good webmaster will understand what is needed and what can be implemented on your website.
A Webmaster Will Be Efficient
Time is money and a good webmaster may cost you a bit more, but if they know how to build websites, the money is worth it. If a webmaster accomplishes more in the time and delivers on time and on schedule, you save more money. A webmaster needs to understand project management as they usually work with designers, programmers, writers, and editors for most website projects.
A Webmaster Will Be a Social Media Expert
In this time and age, a website is just the start of your business. Brand establishment with a strong presence online might require a blog and some sort of following on the various social networking sites. A webmaster will need to understand how to integrate all these items into a cohesive message for your business.
A Webmaster Will Serve the Message of Your Business
Chances are you already have a marketing department or a marketing plan in place for your business. The job of a webmaster is to execute that marketing plan for you and not spend their time trying to convince you of their marketing plan. You and your marketing department should have final say on branding and marketing of the business.
A Webmaster Should Be Responsive
Acknowledgement of all your requests in a timely manner is the least a webmaster should be doing for your business. Skills aside, you need to know that your webmaster is attentive to the needs of your business and can react quickly enough to business changes.
Hire a webmaster who can give you a diverse portfolio proving their knowledge base. Look for SEO results on sites they have worked on as well as speed performance and rankings. Evaluate the total cost when hiring a webmaster, whether it is by project, or by page.