Fashion Careers – Fashion Marketing
Are you interested in a career in fashion and possess a knack for sales or promotion? Do you have the ability communicate well with others? Consider a career in fashion marketing. This article provides an overview of some popular fashion marketing careers.
Fashion Sales Representative
What is a fashion sales representative?
A fashion sales representative is the individual that represents designers and manufacturers in a sales capacity. Fashion sales representatives call on fashion retail buyers to get them to purchase their goods.
What qualities are necessary for becoming a fashion sales representative?
As a fashion sales representative you must be enthusiastic, knowledgeable about the products you are selling and the market you are selling to. You must also be confident, polished in your appearance and customer service oriented.
What skills are necessary for becoming a fashion sales representative?
Becoming a fashion sales representative requires excellent organizational skills, ability to communicate well, good negotiation skills and a keen awareness and understanding of the fashion cycle from manufacturing to consumer purchase.
Where do fashion sales representatives work?
Fashion sales representatives are employed by fashion designers, manufacturers, showrooms and wholesalers. Others work independently and are self-employed.
How to get started as fashion sales representative.
A great way to get started as a fashion sales representative is to obtain an apprenticeship or entry-level position in a designer or manufacturers showroom. You may also gain a position as a sales assistant for an independent sales representative. While a college degree is not necessary, a combination of college level coursework and practical work experience in fashion retail, business, communications or design provides an excellent foundation for career as a fashion sales representative.
What is a fashion director?
Fashion directors are responsible for creating a central theme and environment across all lines of business of a department store, design house or magazine. In addition, fashion directors oversee promotional activities, conduct fashion trends research and analysis, assist fashion designers, buyers and editors with design, purchasing and advertising decisions.
What qualities are necessary for becoming a fashion director?
Fashion directors must have an awareness and understanding of fashion history, forecasting, trends, analysis and marketing .
What skills are necessary for becoming a fashion director?
Fashion directors must have excellent research and analytical skills and a good business acumen. In addition, being a fashion director requires an ability to communicate well and make decisions.
Were do fashion directors work?
Fashion directors are typically employed by design houses, magazines and department stores.
How to get started as a fashion director.
Fashion directors usually get their start by interning at a department store, design house or magazine. In most cases some college education in fashion design, merchandising, marketing or related business is required. A combination of education and practical work experience assisting in the fashion department of a magazine, department store or design house is essential for gaining entry to this highly competitive career.
Retail Store Layout Consultant
What is a retail store layout consultant?
Retail store layout consultants design the look and feel of a store as a marketing tool to draw customers in and purchase merchandise. As a retail store layout consultant you will determine the color, lighting, fixture, table and display case placement for a store. Retail store layout consultants determine which merchandise is presented from the front to the back of a store as well as which merchandise will be displayed on walls, tables and in cases.
What qualities are necessary for becoming a retail store layout consultant?
Retail store layout consultants must have a knack for design, visual display and merchandising. It is also helpful to have some degree of experience with space planning, color and lighting. As a retail store layout consultant you will also need to have a working knowledge of merchandise marketing, budgeting and consumer psychology.
What skills are necessary for becoming a retail store layout consultant?
Retail store layout consultants must be creative, analytical and organized. Excellent research and communication skills are also paramount. As a retail store layout consultant you must have an understanding of consumer behavior as it relates to a store’s environmental impact on customer purchasing patterns. Retail store layout consultants also need to know how to work with mannequins, props, clothing and accessories.
Where do retail store layout consultants work?
Retail store layout consultants are employed by department stores, specialty retailers and boutique owners. Some work independently as freelancers.
How to get started as a retail store layout consultant.
An education in interior design or visual merchandising is helpful but not required. If you have no training you will need to study light, color, space design and consumer psychology. It is best to apprentice or assist a retail store layout consultant to gain experience. From there you can begin to take on smaller projects until you are ready to go out on your own.
Tips and considerations
Educate yourself. Each of these fashion merchandising careers requires that you have some knowledge of fashion. Conduct research by reading magazines and books to stay abreast of the latest fashion trends industry news.
Network. Get to know people who work in your local department stores. Attend workshops, seminars and industry events and network with others with similar interests and are currently working in the business.