With unemployment rates still sky high, people are looking to supplement their income in any way they can. Many are opting to go the self-employment route by turning their hobbies and skill sets into a home based business.
Home based businesses offer flexibility along with the benefit of being able to be home with the family. Being successful can prove to be a real challenge, though, especially for a first-timer on a shoestring budget, with little knowledge of how to get noticed.
In fact, one of the most difficult aspects of running a business, of any kind, but especially home based, is marketing. It really doesn’t matter how talented you are at the service you provide, or how amazing the product you make is, if no one knows your business exists. Without clients, or customers, your business will swiftly fold.
Here are some cost saving tips to help start you on your way to home based business success.
Create A Promotional Flyer
Promotional flyers are a great, cost effective, way to advertise. The key is to grab the attention of potential customers and offer something they will want to take advantage of; whether it be a “Free First Time Consultation” for a service you provide, or a “Limited Time Offer: Buy One Get One Free” offer on one of your products.
The best part is: you can easily create them yourself by using Microsoft Word, Photoshop, or, freely available programs like The Gimp. There are many “how-to” guides available on the web to help you along, such as this one: How To Create A Tear Off Tabs Flyer In The Gimp .
Whether you do it yourself, or opt to use a printed service, be sure the flyer that you create clearly showcases you business name, logo, offered promotion, a description of your products or services, and how to contact you.
What do you do with your flyers after you’ve created them? You can post them on local community bulletin boards. Places that usually have community bulletin boards are:
Some restaurants ( particularly cafes, and deli’s )
Don’t place them on windshields, that will just annoy people and possibly give you a bad reputation.
Create Car Magnets
Did you know you can print your own magnets? Magnet sheets can be found in office supply stores and online.
Like flyers, car magnets are a great, cost effective, way of advertising; but with the bonus of being mobile. You can place them on your own car and on the cars of family members and friends who love you; or, at least, owe you a favor.
Join Local Business Associations
Venturing into the business world can be intimidating and full of uncertainties. Guidance, training and mentorship can prove to be invaluable to the new business owner.
Programs like SCORE– a non-profit association– are dedicated to just that. Assisting and educating small business owners through mentor programs and training workshops. Visit their website to find a chapter near you.
Simply networking with other business owners can prove valuable as well. Other nonprofit business associations worth checking out are the National Association for the Self-Employed (NASE) and the National Small Business Association (NSBA).
Issue A Press Release
There’s nothing like a free media buzz to help generate some business and a well written press release can get you that buzz.
A press release, also known as a news release, is essentially a short story that is sent to targeted media outlets. If a journalist, or publication, likes the press release they may decide to pick it up for a story.
What to include in a press release:
-Full contact details should be at the very top.
– A date of desired release should also be at the top. If no specific date is required, then state ” For Immediate Release “.
-An attention grabber of a headline.
-An opening [lead] paragraph that gets to the point of what the story is about and compels the reader to read on.
-Ask yourself: “What is it about my business that’s newsworthy? What makes it unique?” Give the publication a reason to share your story. Don’t try to sell your service or product, sell your story. Another words– sell the sizzle, not the steak.
Join Clubs and Communities
Last, but not least, get out there and socialize. If you make wood carvings, look for festivals or events where you can showcase your talents and possibly setup a booth to sell your items. If you’re a piano teacher, give your information to the owners of your local music shop and hang out at community music festivals.
Having a home-based business can be a bit of a challenge with no storefront for passers-by to stumble upon. You really have to put yourself out there, and be a little creative, to let people know your business exists. Hopefully these tips will help.
cosmicace.blogspot.com How To Create A Tear Off Tabs Flyer In The Gimp