It’s difficult to pinpoint which elements of search engine optimization truly matter as the search based algorithms are completely unknown and kept a secret. However, through years of practice and experimentation there are ways to increase a website’s overall search engine ranking through a few commonly known SEO factors.
Due to the wide proliferation of SEO on the web, many people make common mistakes when implementing SEO strategies. In a push to help your rankings, this article will share a few of these common SEO mistakes.
Mistake #1: Failing to do proper keyword research
Keywords play a vital role in the overall ranking of a website. Without proper keyword research, even the best content can fail to reach a high level of search engine ranking. Use the common keyword research tools to find the best ones for each piece of content you plan to create and replicate the use of it throughout the page.
Mistake #2: Failing to optimize the title tag and description
The title and description are what gets your content clicks; not only do you need to craft each so they entice users to click through but they will need to be optimized with your keywords in order for them to rank well. Using the same keywords you found through keyword research, include them in your title and description.
Mistake #3: Overstuffing the content with keywords
Due to years of bad practice and false information, many webmasters have stuffed their content with every possible combination of keywords; doing so is bad play and will cause search engines to apply negative “points” to your content which ultimately reduces the overall ranking. In short: don’t abuse your keywords.
Mistake #4: Failing to build backlinks to each web page
Despite writing a great piece of content and optimizing your pages for SEO, if you’re not building backlinks to each page than you’re not going to rank well. Backlinks help search engines determine the usefulness of content on the web; a link from another site is an indicator that yours is worthwhile. Build backlinks to each page from related websites while using related keywords.
It’s very common to make a mistake when focusing on SEO; so many factors come into play that it can be a hassle to keep up with them all especially when they’re constantly changing. The basics still rule: create great content, optimize your keywords and build backlinks to your site; do these with each content you publish and you can avoid the many SEO mistakes.