Despite all of the advanced web technologies, marketing materials freely available online and the wide network you can build, online business owners still commonly fall into the same ruts when running their online store.
The following mistakes are easy to avoid with the right knowledge but because they’re so common, nearly every online business owner may one day experience them, this article aims to help small business owners avoid these costly mistakes.
Problem 1: Forgetting about the customer
A common mistake to avoid when running an online business is forgetting about the customer. On the other end of the computer is still a human being; don’t forget they have emotions, goals and dreams just as you do.
When dealing with customers online, always take for account that their lives are completely different from yours and may act in ways you never imagined. Likewise, don’t forget to give them sincere thanks for dealing with your business; keep them happy and they’ll stick with you for a lifetime.
Problem 2: Being cheap online
Another common mistake business owners make when going online is their lack of financial commitment. Paying poorly for website development, marketing methods and advertising won’t cut it in this high stake online world.
When setting up your online business, pay top of the line for a truly amazing website, don’t skimp out on your marketing methods and don’t forget to go the extra mile to deal with a customer if this means paying extra for shipping, customer service or returns.
Problem 3: Not diversifying their traffic sources
An all too common problem many online business owners fall to is their lack of expansion. Although a traffic source may be pulling in your entire sales, if it were to dip so would your revenue.
Don’t rely on only one source of traffic; try various methods from blogging, article writing, paid search, social networking and media. Reinvest your profits to expand your reach online.
Problem 4: Not utilizing additional markets
Finally, don’t be fooled into thinking your online business should only be run through one gateway. The web gives us thousands of niche markets as well as many large ones.
Instead of only selling through your website, pick up the phone and call people, sell on eBay or Amazon, list your products in Google product search, go offline and sell locally. Just because you’re online doesn’t mean you have to stick to your one place of business – expand!