Building an email marketing list is one of the most effective methods available for establishing an online business. When properly managed, a good email list provides you with a line of communications with trusting prospects.
How long this line of communications stays open depends largely on you. When people unsubscribe from your list or ignore your email messages – your line of communication is virtually closed. So what’s involved with good list management?
If your idea of managing an email list is bombarding your subscribers with offers that only serve to fatten your pockets – you are sadly mistaken. I would even go so far as to say you are bit out of tune with the reality of things.
Spend one minute and think about the type of email communication you would want to receive after you subscribe to an email list. Would you want someone telling quaint little stories designed to sell you on the next self-proclaimed hot product.
I’m betting you would rather get some valuable information that could be of some benefit to you. If I got five great content messages from a marketer and the sixth message tries to sell me on something – I would definitely give priority to their marketing message. The better the quality of their freebies, the more likely I would be to do business with them.
One list in particular that I subscribed to, did nothing more than deliver sales pitches for products or services. It’s very doubtful that the author of these emails has any experience with the dozens of offers he claims are so necessary for my own success. Needless to say, I don’t remain a subscriber to these type mailing lists for long.
Lists that sell and provide zero to very little content, generally get zero to very little trust or priority. Sure, some people do buy during a “perfect storm” situation. This happens when a person really needs the product or service offered and they happen to be in a buying mode.
These type buyers bear little resemblance to the people who trust you and look forward to reading your next email message. Trusting subscribers are far more responsive and will stay subscribed to your list for a much longer period of time.
Generally, the more dedicated your subscriber list, the greater your income will be. Of course you should never lose sight of the fact that you must provide your readers with real value. Give before you get, the Golden Rule, karma and similar principles should always be implemented in your strategy.
This type of email marketing list is capable of generating long-term income. It also has the potential for delivering a hefty sum if you ever chose to sell.
Whether your market niche is gardening, money making or any one of thousands of others, these basic principles still apply – and they produce results. The whole objective in a sentence. “Build trust with great quality content that people can use.”
If you’re guilty of treating your email list like trash, you are doing your subscribers and yourself a great disservice. Claim your Free 5-Day eCourse and learn more about building an email marketing list that serves your readers as well as yourself.