Email marketing is an effective method to promote your business, build your authority within your market and build sales from those that have subscribed to your list. To get the most out of your list, implement each of these best practices when marketing through email.
• Don’t ever spam •
First and foremost, don’t ever spam your list. Not only will you be blacklisted from your email provider but you’ll anger those that have subscribed to your list which can spread across the net placing a black eye on your business.
• Share great content, not just marketing messages •
Never abuse your list by only sending marketing messages; be sure to regularly share great content such as promotions, tutorials and other informational emails that subscribers can use in their daily lives.
• Highlight your subscribers •
Commonly overlooked, if you highlight your subscribers by thanking them or even promoting your subscribers within your list you’ll be setting yourself up to be known as a business which cares – this goes a long way to keep customers returning for more.
• Distribute your marketing message •
Harking on the previous best practice, don’t forget that your email list is to market to your subscribers. On occasion, share your marketing message to encourage subscribers to come back to your business and purchase a product or service.
• Be personal (but not too much) •
Behind each computer is a human; never forget this. People want to interact with another so try to make your emails personal so subscribers can connect; however, don’t make it too personal such as sharing company secrets.
• Test, test, test •
Finally, always test your email marketing messages for their effectiveness. Segment your list into multiple parts and try various headlines, body content and call-to-actions with each push. Collect the data from your email service and use this data to create an even more effective marketing campaign next time around.
• Obvious opt-in box •
On your website be sure that your email/newsletter opt-in box is easily accessible in an obvious location. You may also want to give away something free in order to gain a visitors email address – test out various offers such as discounts, information products or even personal consulting.
• Opt-out links •
People will eventually drop for your list because of various reasons; to avoid being labeled as a spammer always give subscribers a method to opt-out of the email list through a link at the bottom of your emails.