There’s a gift that’s got to be gifted, either to yourself or to somebody close. An automatic watch winder is a must-have for anybody who already has everything.
But the gift is good also for two other kinds of folks: for those who seek precision without annoyance, and those reflecting upon the good an automatic watch winder brings. It’s these two groups I wish to discuss. But first…
What is an automatic watch winder?
As the name suggests, an automatic watch winder winds watches automatically. A self-winding watch normally does this itself, but you’ve got to be wearing it.
Self-winding watches require the normal movements of the wearer’s wrist. When the wearer removes it, the watch can no longer wind itself. No movement and the watch will eventually wind down and stop running.
Who needs an automatic watch winder?
A stopped watch constitutes a huge annoyance for precision-oriented individuals. After all, all the dials need to be reset, the calendar is out of date, and worst of all, the time is unknown to the nearest microsecond. You know these kinds of folks. So do I.
For that other group which reflects upon such things, a stopped watch represents a niche market of individuals who would do anything for this not to happen. You know these kinds of folks. I’m one who reflects upon such things.
The automatic watch-winder market
Chuck Agnoff became a member of that niche market when the Rolex watch that his wife bought for his retirement stopped. Annoyed with having to reset the time, day, and date repeatedly, Agnoff started his own company to make watch winders. He was his own first customer.
This was a brilliant idea for a new business. His company, Orbita, is an international leader in watch winding technology today. Agnoff serves the market constituted by those precision-oriented individuals, like himself, who need their watches to tell them what time it is–accurately and without wearing them.
Too small to serve?
A niche market, you say? If there wasn’t a market, there would be no company in business to serve it. Too small a market to serve, you say? It’s big enough to have several companies serving that one little need.
Agnoff’s company is one of them, and it’s doing quite well, thank you very much. It takes advantage, through innovative entrepreneurial expertise, of a market that will part with big bucks to keep big-bucks watches running without interruption.
From cheap to high-end
Agnoff is no fool. And he’s not one of those much maligned, greedy, big corporation CEOs we love to hate, targeting rich people to relieve of their money. An ordinary entrepreneur, seeing an opportunity and seeking to serve it, Agnoff makes business servicing an admittedly odd need some people have and are willing to pay for.
Orbita’s watch winders go from fifty dollars to fifty-four thousand. Whether you have one watch you want to keep running or forty-eight others, there’s an automatic watch winder for your specific requirements.
High-end models come with their own furniture encasements with fine finishes and precious materials. Clearly, wearing 48 watches at once is impossible. Keeping them running in, ahem, acceptable surroundings is important to some.
I wish I had thought of this business idea. Unlike the watches, the watch winders gave me pause to reflect upon what makes a business successful.
Aside from government getting out of the way, business success requires a product idea that delivers what people want, must have, and are willing to pay for, no matter how big or small the price tag.