As a mentor of my writing peers, I am often asked to discern the difference between a blog post and an article. When submitting work to clients and content sites, how do you know if your writeup should have gone to your blog instead? Blogs can certainly be professional and articles can definitely be conversational. However, even though you can publish an article on your blog, it’s not very wise to submit something that should have been a blog as an article. In some cases, it may even hurt your career. So what’s the difference?
What is a blog post? A blog post is written text on any subject or event and can be fact or fiction. Poetry can even be used as blog posts. There is generally no word count limit for a blog posts, unless specified by the blog owner. Some people use blogs to tell others about daily events in their own lives or in certain industries, sports, or causes. Others may use blogs as a form of self-expression. For instance, someone going through an illness may update the blog on their progress or their feelings throughout their journey. Another person might blog about their children or their favorite sports team. Personal blogs are often (but not always) based more on opinions then they are on facts. Business or professional blogs may read more like articles.
What is an article? An article is a text writeup that is generally non-fiction. Although some styles can be fiction, such as a satire piece. Usually if an article is meant to be satire, it will be specified. People generally read articles as a trusted source of information. They also expect to find enough details to answer what the title implies. News stories are one form of article. How-to guides are another. In both cases, the information should be clear, to the point, and appropriately detailed. Articles are generally longer than blog posts, but not always. An article should be an appropriate length to get the point across without too much or too little information.
Can an article be a blog post and vice versa? Some professional blogs read more like news articles. This is fine and even respected. However, blog posts should not be substituted for articles in most cases. For instance, your blog post about your terrible breakfast does not belong on an informational site. However, if you would like to give your blog a more professional feel, by all means, post articles instead of treating it like a personal journal.
What about personal experience articles? Personal experience can bring a unique angle to an article – provided that’s what the client wants. However, personal experience does not mean you have to dish on the latest family drama to get the point across. If you must do that, at least leave it to your blog. In an article, it’s only necessary to share enough of the experience to get the point across. Share what adds to the informational aspect of the article. But don’t share as much as you might tell your best friend.
Discerning whether to use your writeup as an article or blog post. When making the decision whether to post your writing to your blog or to sell or publish it as an article, there are several things to consider. Does the article provide the reader with useful and unique information? Would you want to read it as a solution to an issue or a source of information? Is it factual without unnecessary rambling? While your blog readers may want to hear every minute detail, the average web reader would rather skip to the point. If people want a blog post, they visit a blog. But if they want facts, instructions, or info, they look for an article.
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