You may think that a lot of marketing practices have gone obsolete and may not work in today’s setting. But flyers are definitely not among them. Up until now, flyers are considered one of the effective ways to promote a business. They are inexpensive to print so you can easily print in volumes and have a wider distribution. Aside from that, there are little but lucrative ways to save on flyer printing. Here is an easy guide for you:
How to Save on Printing Flyers
Don’t spend on design. When it comes to the design of your marketing flyers, there is no rule that you should always get the services of a professional graphic artists. There are many free templates online that you can download and customize to suit your needs. Aside from free templates, there are also design forums and blogs that offer design inspirations. They usually have free designs that you can also use.
Go for simple designs. If you want to design your own flyers to save some money, you can use programs like Photoshop or Microsoft Word. Just choose simple designs; with few colors, neat pictures, and use easy-to-read fonts. Printing in black ink is generally inexpensive. Using great black and white photo and bold headlines can be interesting and attractive.
Use standard sizes. Standard flyer sizes such as 8.5×11, 5.5×8.5, or 11×17 are great choices when printing cheap flyers. Custom sizes usually cost more and sometimes, you don’t actually need all the extra space. These standard sizes are also more efficient and affordable when printing in bulk.
Take advantage of promos. Another way to save on your flyer printing cost is to look for promos and discount deals. Most printing companies offer promos and special deals to reward their loyal customers and attract new ones. Discount offers usually range from 5% to 70%. Free gift products and free shipping offers are also common.
Print from a reliable printing company. Look for a printing company that you can trust when you’re ready to print your flyers. They should be able to guarantee quality output; great prints on quality paper. All your planning will be useless if the flyers will come out flimsy and shoddy-looking. Cheap flyer printing should not mean low-quality. Check for testimonials and feedback from previous clients; you can search on forums or online communities about the company.
Getting affordable flyer prints is easy online. You can just search the internet for what you need; free templates, design inspiration or tutorials, discount coupons, and reliable printing companies. The tips above should help you print flyers inexpensively and with high quality.