Dentists, especially new practitioners, may have a problem building and establishing a good roster of patients. Dental professionals often are parodied in popular culture, most notably in the song “Dentist!” from the musical “Little Shop of Horrors” or the horrific dental scenes in “Marathon Man.” These parodies play on the specific fears of pain and suffering after each visit to the dentist, even for just a simple cleaning.
AT&T Advertising Solutions, a comprehensive service offered by AT&T, is one way that dentists can help patients separate oral facts from fiction. As a small business owner, AT&T Advertising Solutions maximizes your advertising dollars, allowing you to reach more potential patients without going over budget. You want to bring in both those clients looking for a long-term family dentist as well as those looking for your expertise on a more limited basis.
The Internet is, of course, the most powerful advertising tool at your disposal, but knowing how to harness that power is where AT&T lends a hand. With a customized Internet listing featuring graphics and a link back to your personal business website, you can grab the attention of consumers looking for a new dentist, especially those having a dental emergency while on vacation or a business trip. College kids attending school out-of-state and away from the family dentist are a great target market for Internet listings.
Today’s consumer definitely is a mobile shopper, using hand-held devices to pay bills, buy products and look for new doctors and dentists. An AT&T Advertising Solutions specialist can take your existing dental practice website and convert it for use on the most commonly used mobile devices, namely the Android, Blackberry and iPhone. A mobile website allows consumers to find you when they need your services the most in a matter of minutes at their convenience.
The average Internet surfer spends less time searching and more time reading and watching online content. Local online displays , another products offered through AT&T Advertising Solutions, makes it even easier for consumers to find your dental practice through a targeted advertising campaign. Your ad can, for instance, appear on screen to Internet users in certain cities or locations. Based on their browsing habits, your online display also will appear to consumers looking for dentists or other related medical topics.
Negative dental stereotypes are hard to overcome, but a video ad is an honest, straightforward technique in promoting your practice. AT&T Advertising Solutions offers a video service where they capture you, your dental assistants and patients on camera, which will become the core of your video ad. As a dental professional, you can demonstrate the latest breakthroughs in painless dental technology, which will go a long way in alleviating the dental fear factor.
AT&T Advertising Solutions is a great first step, but as a medical professional and a small business owner, some of the legwork is up to you. Social media sites like Facebook are great outlets for the online products created for you by AT&T Advertising Solutions. Look for online dental discussion groups that welcome professional members such as yourself and become an active contributor. These activities will help you cultivate a solid, reliable online presence and attract new clients.