Small businesses make advertising mistakes every day; each mistake made is additional money down the drain through lost customers. If you want to avoid these costly advertising mistakes use the following knowledge to keep your business a success.
Mistake 1: Not diversifying their advertising sources
What happens when the only advertising platform you use suddenly drops in popularity or out of the picture all together? Your business will tank. It’s all too common to see small businesses using only one advertising platform to promote their business; avoid this deadly mistake by seeking out a variety of platforms that will make up your overall marketing campaign.
Mistake 2: Not optimizing the offer
Just because an advertising message is out there and performing well (or not) means that it’s doing the best of its ability. Small businesses often make the mistake of failing to test and optimize their advertising offer – avoid this by running split tests and trying new messages on a regular basis.
Mistake 3: Failing to do market research
Along the same parallels of businesses failing to gain traction because they don’t understand their market, advertising has many of the same problems. Do your research first on the marketplace your small business partakes within this way you can craft your advertising message to be effective of those customers that are a part of it.
Mistake 4: Offending their market
A huge mistake small business make when advertising is down-right offending the marketplace. Customers are very picky with whom they do business with; make sure you know what hot-buttons not to push when you create advertising because it can send people away and even leave a bad image on your small business.
Mistake 5: Failing to focus on the customer
The largest mistake a small business can make when advertising is failing to focus on the customer. Many small businesses try to tout the features of a product or service but what a customer really wants are benefits which can help their lives. Whenever you’re advertising online, find a need in your customers and use your marketing/advertising to speak to each person that you can fulfill that need.
A lot of small business advertising comes down to common sense; make sure you always do research on your market place, find the right platforms and craft your marketing message so you can be a success – that’s the secret to avoiding these mistakes.