The mainstream media was probably startled when headlines claimed that Adam Lambert was loved more than anything on Twitter and even bested ice cream. The American media seems to have missed the fact that according to Google Adam Lambert is drawing the attention of millions of people at such a level that only seven people in the world of celebrity compare to him. Numbers do not lie. Amplicate.com a firm that collects opinions and analyzes data named Adam Lambert the most loved social media topic of 2010. Then Alok Choudhary and his team at Northwestern University in Illinois analyzed the biggest trends on Twitter last year and how Twitter influenced news stories. Choudhary found that, “For the topic of Haiti … singer Adam Lambert was the most influential tweeter.”
Adam Lambert bloggers Juneau and Zena wrote an article titled, Adam Lambert, the Social Media Phenomenon and asked, “How to explain the mainstream media ignorance of this phenomenon?” I do know how to explain it because I have been researching all aspects of Adam Lambert for the last two years. When I wrote my book “American Idol Vote Scam” it began with 33 pages of social media and marketing data that identified Lambert’s social media dominance during the American Idol competition. I am not rehashing old events but explaining why what happened then is relevant now.
When I presented evidence that Lambert was Googled more than the winner in every state but Arkansas in 2009 detractors claimed that Adam was Googled by haters. Amplicate.com disputes that because they found that 95% of the social media activity generated about Lambert is positive. We love him more than ice cream, damn it!
Without a doubt Adam was by far the most popular contestant during Season 8. Over 50% of likely voters favored Lambert so Danny Gokey’s votes did not give Kris the win, besides, Lambert got most of them anyway. It took an incredible orchestration of people and events for Arkansas to defeat the 49 states that favored Lambert. Anyone can go to Amazon and look inside my book for free if they are interested in seeing the data. Lambert’s popularity is growing worldwide but when you question why the mainstream American media has not discovered it yet it is still because of the producers of American Idol.
American Idol has been riding high as the most popular television show in America and that status gives them power. It is totally within their discretion to determine what votes they accept and what votes they discard. There is unlimited voting and unlimited discretion. The millions of votes from Arkansas were enough to change the outcome of Season 8. American idol is a reality shows not a game show that has to abide by rules.
American Idol played down Adam’s popularity. First, when American Idol realized early on that they had a gifted singer instead marketing their great find they chose to pretend a contest was going on between Lambert and the other singers. Second, when Lambert surprisingly lost American Idol wanted the viewers to believe that the outcome was fair. Media outlets followed the American Idol lead and never really gave Adam the recognition he deserved. Producer’s gimmicks caused Adam to be ignored and the credibility of the vote to be lost. Notice how differently Susan Boyle was marketed? The irony of that is that if American Idol wants to save the show they should have Lambert on as much as possible. Lambert is American Idol’s crowning achievement as he becomes the international superstar that Simon Cowell predicted.
Jim Cantiello from MTV and Michael Slezak formerly with Entertainment Weekly are examples of writers who took part in media manipulation. Nobody is over at Digital Dream Door Forums debating Kris Allen’s vocal range yet these two Entertainment writers favored Allen over the most gifted vocalist of this generation. They are dependent on American Idol for access and have tried to diminish Adam’s popularity and talent by fawning over the winner. In fact Michael Slezak was one of Lambert’s biggest critics after his AMA performance. The intense passion among fans that Adam Lambert has generated is a backlash from their sense that the media is lacking verisimilitude in their portrayal of this phenomenally talented entertainer.
Adam Lambert is a transformational entertainer in more ways than one. He achieved success and popularity in spite of the American media either ignoring him or sensationalizing any misstep. Lambert and his fans took control of his message from the old media. New technologies have brought about fundamental changes in how the world communicates and shares information. The accessibility of cell phones and computers, combined with the global reach and penetration of the internet, has opened up a range and means of communication that permits the instantaneous exchange of words and images across enormous distances; we are in the new age of quantifying data.
The mainstream media may have tried to trivialize Lambert but Lambert’ army of social media fans prevailed. The most powerful tool of all is the Internet. It allowed every stop of Lambert’s Glam Nation tour to be seen by the world. Millions of people could see that he is the consummate entertainer of our time. No one is as visually and vocally stunning or has his passionate, electrifying stage presence. Over a hundred spectacular performances showed a creative genius unrivaled in the current Auto-Tuned entertainment industry. After being ignored by other award shows the music industry here in the US finally gave Adam Lambert the recognition he truly deserves as an artist with a Grammy nomination. If Lambert wins, as he should, maybe the old media will catch up with what we all know, Adam Lambert is second to none.
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