Interested in finding some of the best advertising podcasts for small businesses? It is certainly not news that small business owners and upstart entrepreneurs are busy folks-with many small business owners involved in virtually every aspect of the business operation. Staying current with marketing strategies and techniques is key to the success of any business operation-but, finding time to research and read about those strategies is unfortunately something of a luxury to many busy professionals. Advertising podcasts allow subscribers to listen and learn ways to improve sales and marketing while multi-tasking through other necessary items on the daily to-do list. Which sales and marketing podcasts are the best for busy small business owners?
Duct Tape Marketing. Small business expert John Jantsch interviews additional industry professionals in his podcasts to offer up tips, tricks and real world experiences and techniques tailored to small businesses and new companies. Covering such topics as the changing job market and efficiency, the sales and marketing strategies and discussions help small business owners stay up to date and make informed decisions. The podcasts are available via subscription services such as iTunes or on site .
Marketing Over Coffee. Christopher Penn and John Wall host a variety of business marketing and strategy podcast episodes featuring some of the latest and most effective advertising techniques with some of the best experts in the field. Weekly content ranges from the ins and outs of modern marketing via popular social networking sites to some more classic sales and advertising techniques. The podcasts are available on the Marketing Over Coffee website or via subscription services.
Small Business Big Marketing. These podcasts feature successful businesses from around the world and share methods and ideas for small businesses competing globally on a small business marketing budget. Episodes discuss the pros and cons of many common advertising and marketing methods-and serve up advice and tips from real world businesses on topics ranging from simply being found on the internet to the value of advertising in the classic Yellow Pages. As with the other sites, podcast episodes are available on the Small Business Big Marketing website or via RSS subsciption feeds.
Social Media and Sales Strategy. This podcast with Shane Gibson at ClosingBigger.net offers insight into the booming world of social media marketing for a variety of business sizes. Many of the episodes are geared toward large businesses, but the skills and techniques can be adapted to suit small businesses as well. Aside from advertising tips, these podcasts also cover aspects of leadership development and sales techniques which are also necessary to growing a successful business. Podcast episodes may be downloaded from the website or via subscription services.
The Selling to Consumers Podcast. While this podcast does not always concern itself directly with marketing and advertising-it brings out the basics of successful sales techniques which involve a great deal of marketing skills as well. Understanding the groundwork for when, why and how consumers make a purchasing decision lends to a more successful, cost effective marketing effort. From interviews with popular industry experts to the basics of understanding consumers, this podcast gives businesses the tools to promote goods and services with the consumer’s wants and needs in mind. Podcast episodes are available for download on the website or via subscription.