Adapt your business according to the way customers buy now. Whether it’s your current customers or prospective customers, you have to be where they are now. Some of our most beloved retailers have filed for bankruptcy and closed down shop this year – Borders Bookstore and Blockbusters. Many small businesses have suffered in the same way because many of their contracts dried up, or their primary clients have faded away. They were once thriving, growing organisms of commerce and now are struggling or non-existent.
Let me share 4 of the most effective marketing strategies that I and others have used to not only stay afloat but grow as well.
Make Special Discounts and Offers Through Web Sites – Offer incentives to your clients and prospects through your web site and the sites of others. You can use this a marketing tool as I do, to sell products, announce upcoming specials, events or product discounts. Get your products and services listed on as many sites as possible. You can offer web site partners an incentive also if any of their site visitors or customers purchase your products or services.
Use Media Partners – I have implemented this strategy in several markets nationwide. You can exchange services, products or pay referral fees for sales generated through various media outlets. Some media that I have used include: TV, radio and local magazines and papers. You can offer your media partners incentives in exchange for air-time or coverage in their publication.
Use Multiple E-Blast Providers – Use your own, as well as other e-blast groups. The more e-blasts services you use the greater the awareness generated for your products and services. Try to get included in the e-blasts of specialty groups that are more likely to respond to you versus the general hit-or-miss e-blasts. Include alumni associations, parent-teacher groups at your children’s schools, sports teams that your children are involved in, church and local community groups with which you are involved. This can generate more inquiries, sales and referrals for your products and services.
Become an Expert in Your Field – This will sell more of your products and services because you have again, expanded your audience. How can you do this? You can write articles for local papers, web sites or community group newsletters. You can conduct how-to workshops as well at local libraries or community organizations. Make sure to place your website on all of your hand-outs, and be sure to pass out a sign-in sheet or survey form that requests the e-mail address of those who attended workshops. When writing always include your web and e-mail address and request readers to e-mail you if interested in follow up information.
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