Competition for jobs is fierce, especially when many claim they are the best or they have the most experience. However, to really stand out, you need more than just an impressive resume, outstanding testimonials, or even fancy business cards. You need to have optimized search engine results since many potential employers will look for your name in a search engine before they even call you back.
So, why is it good to be at the top of these results and not hidden on page three or four?
Rank determines your authenticity. The amount of searches we perform may vary by person or industry, but one thing remains consistent: the higher the result, the more trust we give it. Think about it: If you were searching for job advice, you wouldn’t go much further than page two, right? The fact is we trust the top results because they not only seem the most authentic, but also are sometimes “verified” by these search engines, making someone more likely to click on the link.
The easiest way to rank higher is to just put content out there, like blog posts. Even completing something like a basic LinkedIn profile or committing to tweeting five times a day will increase your rank because the sites are actually in use. Make it a priority to update your profiles and websites constantly so your search rank will reflect the amount of work you put into them.
Avoid cases of mistaken identity. Mistaken identity isn’t just something credit card holders should worry about. As more of our lives are shown online, the chances of mistaken identity will only get bigger. However, if you implement things like search engine optimization, commenting on posts, and linking back to your website and blogs, you increase your page rank and limit cases of mistaken identity.
You should also think about branding yourself so your results flow together. Use the same color schemes on every site, as well as the same profile picture and bio. You’ll be surprised at how smart search engines are. They’ll quickly begin to piece your search puzzle together.
You search results can determine your future. Go ahead and perform a simple search on yourself. Where do you rank? If you’re lucky, you are on page one. If not, well, it’s time to think like a searcher. If you discount those who aren’t ranked high, chances are someone will do the same for your personal search, affecting if you get that job. However, you can control your search results, even if you feel like it’s out of your hands. By implementing things like a Vizibility SearchMe link and QR code on your websites or e-mail signatures, you give the researcher that added tool they can use to verify your results.
The key here is to give someone every resource out there so that they can put together an accurate portrayal of you. Never assume that the researcher will be able to find out every piece of information out there. You need to do that for them.
How else can we get to the top of a search result?
Sources: Greg Harris, “Repair & Avoid Mistaken Identity,” Getting Vizibility by Vizibility