With less than 6 hours to go until Super Bowl XLV kicks off, people around the US are getting snacks, meals, decorations and beer ready for the big Super Bowl party. The teams this year are the Steelers and the Green Bay Packers, and no matter which team you cheer for, it is bound to be a wonderful game.
The Super Bowl is an event where football fans and non-fans alike all come together to celebrate. Those that are not football fans tune in for what has become the biggest ground for advertising competition. The commercials that air during the Super Bowl bring just as much excitement as the game does, and unfortunately makes bathroom breaks difficult during this event.
Many Super Bowl commercials remain in our memories years after they were shown, as the game brings longer and more in-depth, almost mini-movie commercials. Everyone remembers the ‘Bud Bowl’ commercials or the ‘Thriller geckos’ and so many others and this year proves to be no different.
Thanks to sites like YouTube, it has become possible to get previews of the commercials, as many companies will release them early or release mini commercial teasers to spark interest.
This year you can expect to see commercials from Volkswagen (and their commercial is the early leader for top commercial), Mercedes-Benz, Kia Optima, Chevy Cruze, Hyundai, Johnny Depp’s new movie ‘Rango’, Go Daddy, GMC/Transformers 3, Doritos, Cars.com, CareerBuilder, Pepsi Max, Coca Cola, Audi, Motorola, Bud Light, Bridgestone, Snickers, Teleflora, and E*TRADE just to name a few.
As you can see, it appears that the automotive industry has chosen the 2011 Super Bowl as their battle ground for advertising this year. Each of the different companies is running multiple spots during the game in the hopes of winning over new customers and becoming the hot topic around the water coolers around America on Monday.
Sony, Paramount, DreamWorks, and 20th Century Fox will also be taking full advantage of the Super Bowl audience by offering movie trailer commercials to spark interest and try and draw us in to the movie theaters now that football season will be coming to an end.
So, whether you will be cheering for the Steelers of the Green Bay Packers (I am going all Green and Gold), this Sunday evening will find us all glued to the big screens and trying to figure out how to make a potty break, as the battle on the field will be just as intense as the marketing battle on the screen.
For a preview and teasers of some of the commercials to come, visit the Business Insider and take a look. Happy Super Bowl XLV and I offer condolences to all you Steeler’s fans that are bound to be disappointed at the end of the day.