Microsoft had tried to provide a formidable opponent to Google’s Android Phone and Apple’s iPhone with its Microsoft Phone 7. However, consumer approval has not been as successful as the corporation would have anticipated.
Compared to Google’s 31.2% of the smartphone market and Apple’s 24.7% of the smartphone market, Microsoft has only captured 8% of the smartphone consumer purchases. To make matters worse, Microsoft has received numerous consumer complaints about the delays in sending updates to the smartphone operating system.
The most recent update was the Microsoft “NoDo” update created to help users actually use cut and paste features on their Windows Phone 7. Unfortunately, due to a number of glitches with their initial updates, Microsoft is keeping users waiting in anticipation for the “NoDo” update, which is also said to improve marketplace searches along with giving users cut and paste functionality.
Some users have grown so impatient with Microsoft’s delays that they have begun hacking their Windows Phone 7 to get around Microsoft’s delays in sending the full NoDo update. Nonetheless, Microsoft continues to urge its users to maintain their patience as the company continues to tweak the NoDo.
Even with its 9,000 apps and 32,000 developers, Microsoft has yet to reach the peaks of success with consumers that both Apple and Google have obtained with their smartphone devices. Skeptics question whether Microsoft will be able to continue to compete in the smartphone market with the upcoming launch of its Windows Phone 8 mobile device.
However, avid Microsoft supporters eagerly await the release of Windows Phone 8, because rumors allege the smartphone will have a uniform operating system that will function on tablets as well. Yet, these supporters also echo the same complaints as other users with regards to the speed of Microsoft’s new releases to the marketplace.
Since the release of the Windows Phone 7 in October 2010, Apple has released an iPAD2 and an iPhone for the Verizon network. Google’s Android phone has become the leading consumer favorite in smartphones beating both Apple and Microsoft.
Although users can select from 7-9 different phones for Windows Phone 7, they were limited to the carriers, AT&T, T-Mobile up until late March 2011, when the Windows Phone 7 became available on the Sprint Network. Windows Phone 7 is not available with Verizon, while the Android and the iPhone have both launched new phones the carrier in early 2011.
Windows Phone 8 is allegedly set to launch in 2012. Microsoft has partnered with cell phone manufacturer, Nokia, to produce the newer version of its phone in hopes of rejuvenating the perception of its smartphone brand. While users continue to wait for features, analysts hope brand loyalty will be enough to sustain Microsoft’s place in the market in spite of its slow pace with smartphone releases.
Adam Dickter. “Leaked Windows 8 Screenshots Show Phone 7 Tiles,” NewsFactor.com.
Nicholas Kolakowski. “Windows Phone 7 Apps Expand, but Consumer Uptake Unclear, ” eWeek.com.
Paul McDougall. “Microsoft to ‘Throttle’ Windows Phone 7 Update,” InformationWeek.com.
Sindre Lia. “Microsoft Execs Indicate Better Windows 8 Smartphones, ” Infosyncworld.com.